Newport Beach, CA, and New York City-Based Dr. Ip’s Website Offers Improved User Experience
Advice Media, the industry’s leader in digital marketing for medical practices, has launched a state-of-the-art website for Dr. T.Y. Steven Ip’s bicoastal plastic surgery practice. The highly respected, Board Certified, Duke University-trained plastic surgeon now has a website that reflects the professionalism of his Newport Beach, CA and New York City practices.
The new website, www.surgery-plasticsurgeon.com, has greater aesthetic appeal and is easier to navigate, so visitors can quickly access the information they seek. A fundamental piece of enhancing the user experience was to make the site responsive to all mobile devices, which now comprise more than half of all website visits.
The website also makes it easier and more convenient for visitors to make contact with Dr. Ip by making calls to action for consultation requests and questions more accessible. This results in an increased conversion rate and more patients for the practice.
“As a physician, it’s important for my patients to not only easily find the information they are looking for about my practice and contact me, but that my website be accessed conveniently on their mobile phones and tablets,” explains Dr. Ip. “Advice Media understands the nuances of website design specifically for medical practices and was able to achieve my primary objective to have my doctor-patient relationship begin with an exceptional online experience.”
An important website feature for those considering plastic surgery is before and after photos. Dr. Ip’s photo gallery is prominently displayed and categorized by type of surgery.
The comprehensive website showcases both the Newport Beach and New York City practices, and the search engine optimization and content marketing strategies are designed to reflect the bicoastal locations.