Facebook continues to make their mobile platform more and more accessible for local businesses. Last week, the social media network added Shop and Services sections for Business Pages in the “Local Business or Place” category. That means YOU!
The feature will provide a venue to further promote your products and services. For example, the Shop section will highlight a Buy button to encourage customers to purchase your products via Facebook. Both sections are ideal for mobile.
Why you might ask?! Over 1 billion Facebook users visit Pages each month, 655 million of whom only access their accounts from a mobile device.
You may have already noticed that call-to-action buttons have been redesigned for mobile. They’re more obvious for customers who want to engage with their favorite businesses while they’re out and about.
In the near future, Facebook has promised to reimagine the layout for Business Pages with mobile in mind. Tabbed navigation is expected to be the focus. We’ll be sure to keep you updated!