Facebook recently revealed that they receive 1.28 billion monthly active users — many of whom access Facebook from a smartphone or tablet. Chances are, a great number of fans are viewing your practice’s posts on their mobile Facebook app, whether it be on their newsfeed or on your page directly.
Making sure that these mobile viewers are presented with engaging status updates is crucial!
Here are 3 ways you can optimize your posts to engage mobile viewers:
- Add photos and videos frequently. Posts with photos and videos are proven to be the most engaging, for both mobile and desktop users. An appealing image or video will pop more than a post with just text, especially to viewers on the mobile Web. Reach on-the-go viewers by telling your story through images and videos!
- Keep your posts to 160 characters or less. To prevent users from having to click “see more” to finish viewing your post from their mobile device, keep your posts to 160 characters or less. Besides, mobile viewers will not want to read an essay when thumbing through their Facebook newsfeed!
- Remember to add a call to action. Just like any Facebook post; don’t forget your call to action! Ask fans to Like, share or comment on your posts. Also consider ending posts with a question.
Advice Media Can Handle It for You
Too busy to manage your social media accounts? Let Advice Media help! We can plan an organized and effective social media strategy to get potential clients interested in your services! Contact an Advice Media Representative to learn more.