For healthcare professionals, having a good website is one of the most effective ways to market their practices/products. It helps them reach a larger audience and makes it easier for patients to find them. A good web page can increase your patients, but a bad web page can drive them away. There are web design services that cater specifically to the medical field to help gain more patients.
Five ways in which your customers are influenced by your web page
- Content
The content on your website is the most important thing. It is what decides if a visitor turns into a potential customer or not. Most viewers visit medical websites to get help or find solutions to a particular problem, when this doesn’t happen they get frustrated and move on. Make sure to post well- researched and original content on a variety of topics to better engage with your viewers.
- Information
Your website needs to have detailed information on all your services and products. Make sure to put the most important information first. The information provided needs to be compelling for your customers to trust you. It also needs to well organized so people can find what they’re looking for easily. For example, instead of having 20 separate pages for a single problem, divide the topic into broad sections and post them in a page or 2. Patients can ask detailed questions when they visit or contact you.
- Functionality
Your website’s functionality can influence users greatly. To attract more users , make sure to have a clean UI where all the sections are easily accessible. If viewers find it hard to find what they’re looking for then they’re more likely to visit a competitors website.
- Colors
When designing your website, make sure that the color scheme is not too bright as your customers need to take you seriously. People visit medical websites for a reason so have conservative colors like navy blue, dark green, dark red, black etc. At the same time, your website shouldn’t be too gloomy as add a little color here and there.
- Templates
Many medical services just choose free templates on the web and design their sites. This is not recommended as each practice/hospital offers different services and trying to stuff all of it into one page will have an impact on the viewers. They may find it too cluttered or hard to navigate around. Hire professional web design services to get the best website for your practice/hospital.
Interested in learning more about practice management and marketing? Contact MyAdvice
For more information about managing and marketing your medical practice, contact us. We look forward to hearing from you soon.
