Millions of people use Facebook each day, for personal and professional use. Businesses and medical practices can create social media advertising campaigns on the site that reach a particular demographic of consumers.
Let’s take a closer look at some of the biggest reasons to consider using Facebook ads.
- Facebook ads are cost-effective. Facebook ads are great for even the smallest of marketing budgets. The ads run on a pay-per-click basis, and users can set cost limits each day for the ads, so your budget will remain tight and secure!
- Facebook ads are highly targeted, and customized. Facebook attracts millions of active users each day. Chances are, some of those users are looking for a practice that offers your medical specialty! When setting up a Facebook ad campaign, you can easily target a particular age demographic and location, as well as people with particular likes and interests. When creating an ad campaign on Facebook, you can target almost anything on a user’s profile. Ads that you create can also be linked to a particular website.
- These ads will allow you to network. Whenever users “like” your business’ Facebook page, the “like” will appear in the user’s News Feed. This will enable the further promotion of your business, since that user’s friends will be able to see your business in the News Feed, which will eventually drive them to visit your Facebook page or even your website. Social media is often instrumental in helping a business grow, since these ads have the potential to reach millions of users. Plus, social media can also connect you with other doctors, who may be able to send you referrals in the future.
- User feedback. All Facebook ads run with a “Like” button, which allows a user to click on the button. Additionally, whenever users close an ad, they can provide some feedback about why they chose to close an ad. This will be extremely helpful for creating future ads.
Advice Media Can Handle It for You
Too busy to manage your social media needs? Let Advice Media help! We can plan an organized and effective social media strategy to get potential clients interested in your services! Contact an Advice Media Representative to learn more.