If you are a doctor with an active website or social media presence, you’re already one step ahead in marketing your practice for the digital-savvy patient! Today’s patients not only use the internet to gather information, but they also expect their doctors and dentists to deliver a certain level of communication and interaction through their online channels.
Doctors who regularly use social media platforms, such as Facebook, Twitter, and Google+, are directly providing patients with valuable support and education. Blogs are another way of leveraging your medical practice to closely reach your patients.
So, will your medical practice benefit from having a blog? Yes! Let’s discuss why blogs will be a great addition to your medical practice in the future.
- Blogs will build awareness about your practice. Blogs are instrumental in promoting services for both your existing and future patients. Blogs are completely driven by content, and a blog for your medical practice will give you the freedom to write and publish engaging content that is unique to you and your practice. Unlike the regular medical content included on your website, blogs are written in a personalized, less formal manner that will be easy for patients to understand. Blogs present the perfect opportunity for you to converse with your patients!
- Blogs can benefit your other social media pages, and overall web presence. Whenever you publish a blog, you can also feature the blog entry on your practice’s other social media pages. Your blog can be synched to publish across your other social media platforms. This way, your blogs will reach all of your followers at once! Unique, easy-to-read blog content will also help boost your rankings on search engines, such as Bing, Google, or Yahoo!
- Blogs can be done around your schedule. Whether you choose to write your own blogs, or enlist the help of an outside company to handle blog writing for you, blogs can be done at your discretion. Using a content management system (CMS), such as WordPress, you can even schedule your posts to go live on the internet at a certain day, or time! Consider maintaining a blog on either a weekly, or monthly, basis to help boost the expertise of your practice- along with your online presence!
Advice Media Can Handle It For You
Too busy to manage a blog for your practice? Let Advice Media help! We can plan an organized and effective strategy to get potential patients interested in your services through blogging! Contact an Advice Media Representative to learn more.