Google+ Local and Google+ Business Pages: The Merge

In May when Google+ Local replaced Google Places, it was positioned as a new way for users to share and discover local businesses using Google’s social network. With a new name and look, integration of free Zagat reviews and more social features to come, Google+ Local promised to create one simple experience across Google for searchers. But what about businesses that had already created Google+ Pages, and worked hard to build their network of circles—would they now have to closely monitor two different Google platforms? Earlier this month, Google announced the beginning of a solution—phase one of the integration of Google+ Local listings and social Google+ Pages—allowing business owners to manage their presence from one dashboard.

Who can merge Google+ Local and social Google+ Pages?

As of now, the verification will only work for pages created in the “Local Business or Place” category in Google+. If your page was created under a different category, such as “Product or Brand” or “Company, Institution or Organization” you can either wait for the verification process to support those categories, or create a new page under the local category.

Visit Google’s Frequently Asked Questions for more information.

How can you merge Google+ Local and social Google+ Pages?

If you created a Google+ Page in the local category, when you sign into your page, you’ll see “Verify” on the right of your page. Google will send you a postcard with next steps. Visit Mike Blumenthal’s blog post for a step-by-step guide.

Should you merge the two?

YES! Verification lets viewers know that your local Google+ page is actually managed by your business. When you verify your Google+ page, your business will be found across Google, including Search, Maps, and mobile.

Our Suggestions

  • If you have a local Google+ Page, definitely become the verified owner! Build out your page by adding a cover photo, pictures of your location, office hours, etc. Post to your Google+ Page frequently; whenever your Google+ Local listing is visited, viewers will be able to see your reviews, business listing and social posts from one platform!
  • If you have a Google+ Page under a different category, sit tight, Google will come up with a solution for all!
  • If you don’t have a Google+ Page, considering joining. Remember to create your page as a “Local Business or Place.” Upon logging into Google+ and clicking “Create a Page,” this is the first question you will be prompted with.

Want to Boost your Online Presence?

Regardless of if you have, or plan on having a social Google+ Page, your Google+ Local listing should be claimed and filled with information, pictures and reviews. At MedNet, we offer a variety of Search Engine Optimization (SEO) plans that will help boost your online presence by building out your local listings, optimizing your site for popular keywords and building links to your site. Contact us to learn more!

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