The world of Facebook is ever evolving, and this year is no exception. Beginning in 2015, Facebook is rolling out a new policy with regard to how businesses promote on their platform. Here is what you need to know about these changes and how they can affect your medical practice.
Changes to Facebook in 2015
Facebook polled thousands of users and asked them what changes they would like to see in their newsfeed going forward into 2015 and beyond. An overwhelming response showed that users have grown tired of promotional content. This includes posts that push users to purchase something, encourages them to enter a contest, or posts that reuse ad content.
What this means is that businesses see their interaction and distribution on Facebook organically diminish over time. Users want posts that are valuable and useful to them, incorporating solid content and information.
What Facebook Changes Mean to Business Owners
These changes to the way Facebook curates promotional content can result in major changes to published posts on business pages. By posting purely promotional content with no real value to it, your visibility will gradually decrease and result in lower readership. Much like any other business, it is time to use a new marketing strategy to keep members of your community engaged and interested in what you have to say.
How to Increase Business Page Reach
Now is the time to work on your Facebook marketing strategy that takes the new changes into consideration. Here are some things you may want to consider:
- Invest in Facebook advertising. If your practice gets the majority of its visitors from highly promotional content, you may want to think about paying for sponsored posts through Facebook advertising. This strategy will allow you to continue your current strategy.
- Don’t focus on sales. To make the user experience more enjoyable, Facebook is going to limit the amount of sales content in newsfeeds. Therefore, post your best, useful content to your page. Don’t focus on a call to action or push a sale on your visitors
- Engage with your visitors. One thing that users really appreciate is interaction with someone at your practice. Empower your employees to get on the page and interact with visitors. Once they see that their questions or concerns are addressed by the practice, the viewership of your page will increase with more likes and clicks.
Need Help Redesigning Your Social Media Marketing Strategy? Let Advice Media Help
If you don’t have the time to manage your own social media presence, Advice Media can help design a unique and effective campaign for your medical practice. For more information, contact an Advice Media representative today at 435.575.7470.