Having a terrific website alone isn’t enough to promote your medical practice and reach patients. For digital marketing to really work for you, you need the best tools to drive traffic to your site.
There are several ways to boost your practice’s online presence. One of the most cost-effective and powerful is known as pay per click marketing.
Even if you haven’t heard the term pay per click before, you’ve seen this type of advertising online—and you’ve even clicked on your share of pay-per-click ads. When you enter a term in a search engine, the results in the first 3–5 spots are paid for by the businesses associated with the link. They pay the publisher of their website. Pay-per-click results rank above SEO (or search engine optimization) rankings, which are unpaid, natural placements based on keywords and other strategies that take time and work to earn and maintain.
When you click on a pay-per-click link, the business that purchased this placement is charged. They key here is that, after a setup fee, the business only pays when you click on their link in the search engine resutls.
The benefit for the business is clear and huge. They get top placement in search results, which you know you—as a viewer—are more likely to select. In addition, the business only pays when you click their link, meaning that they’re paying only for advertising that’s working.
Pay-per-click placement is also much more predictable than SEO rankings. This means that as a viewer, you can be more confident that you’re getting the results you want. As a business owner, you know that your ads are reaching the right audience— importantly, on the first page of their search. By tracking the number of clicks on your ads, you’ll know when type of ad works best for you and avoid investing too much in less effective campaigns.
Are you ready to get your website in front of the right audience with pay-per-click marketing? Contact an MyAdvice Representative to start your successful campaign!
