At Advice Media, we’ve been building websites and optimizing them for search engines since before most people had even heard of the term search engine optimization. We believe websites need to serve as a de facto receptionist/tour guide for your practice. After all, once potential patients hit your site, you don’t want them to click… Read More »
If you keep abreast of developments in the world of search and how it affects your practice, you’ve probably read about the increase in the use of smartphones when it comes to search. If you listen to all the hype you’re tempted to think that people searching for your practice and the procedures you provide… Read More »
It’s always tempting to make price the ultimate consideration. After all, as Ben Franklin said, “A penny saved is a penny earned.” But when it comes to web hosting, making your decision based on the price alone could actually be very costly for your practice. Here are a few reasons why. Don’t get stuck in… Read More »
Video optimization is becoming more important as a mainstream aspect of search engine optimization. It can be a great way for you to expose your brand to users who may have otherwise not been familiar with your practice. Adding videos to your website can help you stand out amongst the competition and open up new… Read More »
A content management system is one of the most important things you will be investing in when you start your own website. As a healthcare professional, you should be extra careful about the type of content you publish on the website, for the quality of content published on your website has a direct affect on… Read More »
Websites are now considered to be strategic tools by many companies. It is natural that a website can come under attack not only from the rogue hacker, but also from your competitors. In fact, some companies go the extra mile to cripple their competitor websites either by obstructing them, taking them down or even completely… Read More »
A physician can have the best medical practice website on the World Wide Web, but if it isn’t properly marketed, web users will never see it. There are some measures a medical practice can take in order to increase their website’s online visibility, such as search engine optimization (SEO), search engine marketing (SEM) through pay-per-click… Read More »
On September 9, Apple announced the release of its newest iPhones— the iPhone 6 and the iPhone 6 Plus— which are scheduled to hit retailers on the 19th. This latest launch by Apple is part of an on-going trend of the recent years to provide consumers with bigger, better and faster smart phones. The iPhone… Read More »
Sometimes medical practices don’t understand why they can see a reported increase in traffic to their website without an increase in their patient-base. There are many reasons why individuals visiting medical practice websites leave the page and move on to something else, but sometimes it’s as simple as poor design. The face of the internet… Read More »
You may have been stalling when it comes to joining social media. Whether it’s setting up a Facebook, Google+ or Twitter account, you may be hesitant about putting your practice out into the digital world, or you might just be unsure of how exactly to go about it. If you haven’t already, now is the… Read More »
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