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Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

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Professional Referrals: Why You Need Them & 7 Tips to Build a High Profit Network

By Advice Media / March 25, 2020 / Comments Off on Professional Referrals: Why You Need Them & 7 Tips to Build a High Profit Network

Solid practices that continue to thrive have one thing in common; they have diverse lead and revenue-generating sources and are not one-dimensional. Much like financial planning, relying too heavily on one source 1) elevates your risk in changes to that source, 2) leaves your practice vulnerable to competitors and 3) minimizes your ability to adjust […]

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Online Marketing Tips: What’s SEO, SEM and SMM?

By Advice Media / May 5, 2017 / Comments Off on Online Marketing Tips: What’s SEO, SEM and SMM?

One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM, and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine rankings, or start […]

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Why Medical Practitioners Should Use LinkedIn

By Advice Media / July 28, 2015 / Comments Off on Why Medical Practitioners Should Use LinkedIn

LinkedIn is a social networking site mainly used for professional networking; it is the world’s largest professional networking website and it grows larger every day. Yet, not many medical practitioners make use of it for varied reasons; for instance, they may feel that patients do not actually go to LinkedIn and look at a doctor’s […]

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Social Media Terms You Need to Know

By Advice Media / October 17, 2014 / 1 Comment

Social media plays an important part in marketing, now more than ever before. Your medical practices can reap the benefits of having an effective social media presence. When creating your web presence via social media remember some of these social media tips and terms. Here are the Top 10 Social Media Terms You Need To […]

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The Marketing Value of Hashtags

By Advice Media / October 8, 2014 / Comments Off on The Marketing Value of Hashtags

If you are a frequent social media user, you’ve probably already heard about something called a “hashtag.” Represented by the # symbol, a hashtag is placed in front of a key word or phrase. That key word or phrase is then grouped into content, and turned into a searchable link. Simply put, placing the hashtag […]

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Social Media Marketing Terms To Know

By Advice Media / September 24, 2014 / Comments Off on Social Media Marketing Terms To Know

Social media isn’t just something Millennials are obsessed with. In fact, if social media is used correctly it can greatly benefit your medical practice! Becoming a pro at social media marketing isn’t as difficult as you’d image! To follow are some of the top social media terms every doctor should know when it comes to […]

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Managing Your Twitter Reputation

By Advice Media / September 22, 2014 / Comments Off on Managing Your Twitter Reputation

When it comes to the world of online marketing, your reputation is everything. It’s important to protect your reputation, especially on social media channels. While it’s important to welcome both positive and negative feedback from patients, it’s also important to protect your professional reputation from any social media mishaps or blow-back. The microblogging website Twitter […]

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Social Media Updates: A Roundup

By Advice Media / September 9, 2014 / Comments Off on Social Media Updates: A Roundup

The world of social media is constantly changing. If you saw a screenshot of what Facebook looked like even just five years ago, you’d likely be surprised that it’s the same website. With that in mind, it’s important to remember that as these sites change, they introduce many new helpful features and updates you may […]

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How Social Media Can Be Used Effectively for Your Practice

By Advice Media / September 8, 2014 / 1 Comment

Today, popular social media websites, such as Facebook, Google+, or Twitter,  are considered an extremely important part of any online marketing plan. However, when it comes to social media, it is more important to choose a social media site which works effectively for your practice, rather than establishing a social media site just for the […]

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Tips for Avoiding HIPAA Violations on Social Media

By Advice Media / September 3, 2014 / Comments Off on Tips for Avoiding HIPAA Violations on Social Media

Social media certainly has its advantages for medical practices when it comes to branding and marketing yourself to new patients. However, social media has placed many medical professionals in the crossfire of HIPAA violations. With little guidance, it’s easy for medical professionals to make small mistakes with big consequences over the internet. The U.S. Department […]

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