Category Archives: Social Networking

Online Marketing Tips: What’s SEO, SEM and SMM?

One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM, and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine rankings, or start… Read More »


Why Medical Practitioners Should Use LinkedIn

LinkedIn is a social networking site mainly used for professional networking; it is the world’s largest professional networking website and it grows larger every day. Yet, not many medical practitioners make use of it for varied reasons; for instance, they may feel that patients do not actually go to LinkedIn and look at a doctor’s… Read More »


Social Media Terms You Need to Know

Social media plays an important part in marketing, now more than ever before. Your medical practices can reap the benefits of having an effective social media presence. When creating your web presence via social media remember some of these social media tips and terms. Here are the Top 10 Social Media Terms You Need To… Read More »


The Marketing Value of Hashtags

If you are a frequent social media user, you’ve probably already heard about something called a “hashtag.” Represented by the # symbol, a hashtag is placed in front of a key word or phrase. That key word or phrase is then grouped into content, and turned into a searchable link. Simply put, placing the hashtag… Read More »


Social Media Marketing Terms To Know

Social media isn’t just something Millennials are obsessed with. In fact, if social media is used correctly it can greatly benefit your medical practice! Becoming a pro at social media marketing isn’t as difficult as you’d image! To follow are some of the top social media terms every doctor should know when it comes to… Read More »


Managing Your Twitter Reputation

When it comes to the world of online marketing, your reputation is everything. It’s important to protect your reputation, especially on social media channels. While it’s important to welcome both positive and negative feedback from patients, it’s also important to protect your professional reputation from any social media mishaps or blow-back. The microblogging website Twitter… Read More »


Social Media Updates: A Roundup

The world of social media is constantly changing. If you saw a screenshot of what Facebook looked like even just five years ago, you’d likely be surprised that it’s the same website. With that in mind, it’s important to remember that as these sites change, they introduce many new helpful features and updates you may… Read More »



Tips for Avoiding HIPAA Violations on Social Media

Social media certainly has its advantages for medical practices when it comes to branding and marketing yourself to new patients. However, social media has placed many medical professionals in the crossfire of HIPAA violations. With little guidance, it’s easy for medical professionals to make small mistakes with big consequences over the internet. The U.S. Department… Read More »


5 Signs You're Commiting Social Media Self-Sabotage

Social media may be the only form of free advertisement to ever exist. It’s an excellent platform for business owners and medical professionals to promote their practices, establish relationships with their existing and potential patients and to establish an expert social media presence in their given field. However, with little-to-no official regulation, it’s easy to… Read More »


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