Social Media

Top Rules of Hashtag Use

A hashtag is a word or phrase prefixed with the # symbol, which automatically makes that word or phrase into a searchable link. Hashtags are used on social media channels to connect individuals to a niche group interested in a particular subject. Doctors, for example, can take part in a healthcare-focused social media conversation by […]

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Managing Your Twitter Reputation

When it comes to the world of online marketing, your reputation is everything. It’s important to protect your reputation, especially on social media channels. While it’s important to welcome both positive and negative feedback from patients, it’s also important to protect your professional reputation from any social media mishaps or blow-back. The microblogging website Twitter

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5 Signs You’re Commiting Social Media Self-Sabotage

Social media may be the only form of free advertisement to ever exist. It’s an excellent platform for business owners and medical professionals to promote their practices, establish relationships with their existing and potential patients and to establish an expert social media presence in their given field. However, with little-to-no official regulation, it’s easy to

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