Each day, millions log on to Twitter to share personal information and news, or simply to write about things that interest them. However, sending out a tweet that reads negatively about someone else can also end up damaging your personal or professional reputation. Recently, actress and singer Courtney Love made national headlines when she won […]
Managing Your Twitter Reputation Read More »
Most people have heard of the hashtag—maybe in the realm of social media, or maybe just in pop culture. It was recently a Saturday Night Live skit with Justin Timberlake and Jimmy Fallon. But, do you know how the hashtag really works; and how it can help your practice? The hashtag, once the user-generated symbol
How Can a Hashtag Help Brand My Medical Practice? Read More »
Today, just about every business or medical practice has some sort of social media plan, including an active Facebook and Twitter. However, the problem faced by most social media pages is that they don’t stand out from the crowd. In today’s world, it is extremely important to give your practice its own clear voice. So
Improve Your Social Media Voice Read More »
If you have your blog and social media account set up already – whether it’s Facebook, Google+, Twitter or all three – your next step is to make sure that you update with interesting, original and relevant content. Videos offer the perfect solution, as the medium is highly sharable and growing increasingly popular. In fact,
Liven Up Your Social Media Accounts with Videos! Read More »
It’s a new year, so why not explore some new social media strategies for your medical practice? One option that is sure to benefit your practice this year is the microblogging website, Twitter, already used by millions of businesses and individuals daily. Let’s take a closer look at some reasons you may want to consider
Explore the Benefits of Twitter in 2014 Read More »
For the New Year, CNN compiled a list of somewhat tongue-in-cheek social media resolutions. While humorous, the list does highlight some important issues regarding how we should conduct ourselves on social media. Here are three of the recommended social media resolutions, along with suggestions for how you can apply them to your medical practice’s social
Social Media Resolutions for 2014 Read More »
With 2013 coming to a close and 2014 quickly approaching, it is a vital time for reflection and resolutions. Looking back at the year’s most prominent social media patterns can help your practice figure out how to better ensure that it reaches its patients and asserts its presence online. Let’s take a look at some
Top 2013 Social Media Trends and What They Mean For You Read More »
With Chanukah having already passed and more holidays fast approaching, wintertime cheer is in full swing. Here’s a guide for how you can take advantage of seasonal health-related topics and share your practice’s content on Pinterest – which in turn will drive more traffic to your professional site and blog. First, write interesting, topical blog
Social Media Sharing: Make a Winter Holidays Pinterest Board Read More »
Mastering social media can be tricky business. While social media may not be easy, it is certainly a good way for a practice to get its name out there for patients. However, there are certain dos and don’ts of social media. Here are some common social media “faux pas” to avoid in the future: Not
Social Media ‘Faux Pas’ You Should Avoid Read More »
Utilizing your social media accounts to post and tweet your practice’s blog posts will drive traffic to your site, but you may be overlooking a great opportunity to get more visitors if you don’t have a professional Pinterest account. Read on to find out how the content sharing service can help increase your site’s online
Pinterest: A Surprising Way to Get More Visitors Read More »
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