Category Archives: Social Media

Two Facebook Algorithm Changes to Note for Your Practice Page

Social Media is Changing Healthcare

The healthcare industry wasn’t exactly an early adopter when it came to making social media a part of medical practices and facilities, but that is changing and patients are driving the change. Across the web, there are dozens of studies that illustrate how patients are using social media for everything from choosing doctors to discussing… Read More »


Social Media marketing Park City, UT

Facebook Tries to Reduce Clickbait Headlines

We’ve all fallen for them — leading headlines that pique your curiosity and get you to click on a link that turns out to be nothing like what the headline alluded to. Clickbait. This summer, Facebook has been trying to figure out how to separate clickbait headlines from real headlines and to limit the former.… Read More »


Social Media UTAH

Handling Your Instagram Feed

At Advice Media, we manage and populate the Facebook feeds for many of our practices, but we do not manage Instagram feeds. Still, we know many of you are active on Instagram. So, to keep you looking sharp out there, here are common mistakes businesses make on Instagram and how to avoid them. Post to… Read More »



Social Media — It’s More Than Likes

“How is someone “liking” my practice going to help me increase my patient base?” “I’m not really into sharing what type of coffee I had before I opened the office this morning.” “I don’t use Facebook, so why should my practice?” Many of our practices are skeptical about the need for a practice Facebook page.… Read More »


Online Marketing Tips: What’s SEO, SEM and SMM?

One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM, and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine rankings, or start… Read More »



reviews

Handling Bad Online Reviews

The Internet has a wonderful democratizing characteristic — everyone can be a writer, a video star, a movie critic, a comedian, even a product tester. And they can be reviewers of your practice…for better or worse. Formerly if a business had a disgruntled customer/patient, that person had to make it his or her personal goal… Read More »


Listening to Your Social Media

Some of our clients view their social media efforts as a necessary evil. Others view it as a way to engage customers when they’re outside the physical practice. Regardless of your personal views on social media interaction at your practice, there is one universal must — respond to customer complaints, questions, or posts in a… Read More »



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