Category Archives: SMM

Online Marketing Tips: What’s SEO, SEM and SMM?

One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM, and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine rankings, or start… Read More »

How Facebook Ads Benefit Your Practice

With millions of daily users, Facebook stands as the most popular social networking site worldwide. Regardless of individual demographic or type of business, both are using the popular platform to connect. Due to the massive audience Facebook provides, Facebook ads have become an extremely popular method of advertising since medical practitioners can create social media campaigns… Read More »

Social Media Marketing Terms To Know

Social media isn’t just something Millennials are obsessed with. In fact, if social media is used correctly it can greatly benefit your medical practice! Becoming a pro at social media marketing isn’t as difficult as you’d image! To follow are some of the top social media terms every doctor should know when it comes to… Read More »

Important Online Marketing Terms

For many medical professionals, marketing jargon is as confusing as medical jargon is to marketers! During a consultation with a marketing company, representatives may talk you in circles about link building, Google Analytics, SEO, SEM, SMM, CTR, CMS, PPC, the acronyms seem endless. But what do they all mean? To follow is a brief explanation… Read More »

How Can You Improve Your Medical Blog?

Within the past 10 years, the popularity of blogging has exploded, with millions of online users now posting their daily thoughts in their personal blogs. Medical practices of today also benefit from blogging, as blogs enable them to connect with patients on a more personalized level. Additionally, blogs have search engine optimization (SEO) benefits, which… Read More »

Social Media Updates: A Roundup

The world of social media is constantly changing. If you saw a screenshot of what Facebook looked like even just five years ago, you’d likely be surprised that it’s the same website. With that in mind, it’s important to remember that as these sites change, they introduce many new helpful features and updates you may… Read More »

Protecting Your Social Media Accounts

If you’ve decided that it’s time for your practice to have a social media presence, it’s also time to start thinking about how you’re going to keep these pages secure. While major social media sites like Facebook, Twitter, and Google+ all have strict security guidelines in place, they aren’t completely immune to the attacks of… Read More »

Top Social Media Mistakes to Avoid

The development and use of social media has changed the way people receive messages. Effective use of social media requires responsibility. Many medical professionals are unsure of how to use social media in responsible and effective ways. There are certain things as a doctor that you must respect in order to keep your patients happy.… Read More »

Exploring Lesser-Known Social Media Sites

Social media is ever-changing. Aside from Facebook and Twitter, recently, other social media sites have been gaining popularity. Opening accounts on lesser-known social media sites can help a business improve profits because it is nearly impossible to predict what site will become the next trend in social media. The more popular networks like Facebook, Google… Read More »

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