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Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

E-mail Marketing: How It Can Still Benefit You

By Advice Media / September 23, 2014 / Comments Off on E-mail Marketing: How It Can Still Benefit You

Today, most of the emphasis in online marketing is placed on social media, effective SEO and mobile device optimization. Because of all that, e-mail marketing often becomes lost in the shuffle! However, the practice of e-mail marketing is still alive and kicking, and may serve your medical practice well in terms of reaching patients. So, […]

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How Social Media Can Be Used Effectively for Your Practice

By Advice Media / September 8, 2014 / 1 Comment

Today, popular social media websites, such as Facebook, Google+, or Twitter,  are considered an extremely important part of any online marketing plan. However, when it comes to social media, it is more important to choose a social media site which works effectively for your practice, rather than establishing a social media site just for the […]

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Engaging Patients on Social Media

By Advice Media / August 8, 2014 / Comments Off on Engaging Patients on Social Media

Social media marketing has become a critical tactic in successful business marketing. All different types of businesses communicate with their clients through social media, which makes it even more important for medical practices to get involved. It is important for medical practices to create social media accounts and engage in meaningful interactions with existing and […]

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Blogging Mistakes to Avoid

By Advice Media / August 7, 2014 / Comments Off on Blogging Mistakes to Avoid

Starting a blog can be an intimidating process. What type of content should you be putting into your blogs? What type of tone should the blog take on? The key to blog writing is to always keep your target audience in mind, and use interesting original visuals to support the information you are providing. Here’s […]

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HIPAA’s Social Media Compliance and Your Practice

By Advice Media / June 26, 2014 / Comments Off on HIPAA’s Social Media Compliance and Your Practice

Users posting under a practice’s official social media account have to follow several privacy precautions, and medical professionals have to be especially careful of what they share on social media. For physicians, maneuvering the social media waters can be tricky. To help clarify what can — and cannot — be shared online, the Health Insurance […]

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HIPAA’s Social Media Compliance and Your Practice

By Advice Media / June 26, 2014 / Comments Off on HIPAA’s Social Media Compliance and Your Practice

Users posting under a practice’s official social media account have to follow several privacy precautions, and medical professionals have to be especially careful of what they share on social media. For physicians, maneuvering the social media waters can be tricky. To help clarify what can — and cannot — be shared online, the Health Insurance […]

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Social Media Gives Cosmetic Surgery Industry a Lift

By Advice Media / June 24, 2014 / Comments Off on Social Media Gives Cosmetic Surgery Industry a Lift

Sure, Facebook is a great marketing platform to reach new patients, but how else has social media and modern technology contributed to the booming cosmetic surgery industry? Studies suggest the spike in cosmetic surgery has to do with the way consumers see themselves on social media sites, videochat services and smartphones. Experts say the angles […]

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Shareable Pinterest Board: Tips for Treating Summer Ailments

By Advice Media / June 23, 2014 / Comments Off on Shareable Pinterest Board: Tips for Treating Summer Ailments

Does your practice have a Pinterest account? If it does, then you already know that it’s a great way to drive traffic to your site while also interacting with other users on a unique social media platform. Pinning and compiling images that include links to relevant, interesting and helpful information, then sharing your board on […]

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Social Media Guidelines for Your Medical Practice

By Advice Media / June 19, 2014 / Comments Off on Social Media Guidelines for Your Medical Practice

As a member of the medical community looking to establish a search engine optimization (SEO) presence, it is possible to make social media mistakes. You may not be sure about the right way to update and run your social media accounts, or how to properly communicate with patients online. To offer physicians some guidance in […]

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What Can Press Releases Do for You?

By Advice Media / June 19, 2014 / Comments Off on What Can Press Releases Do for You?

Think press releases are reserved only for politicians, celebrities and Fortune 500 companies? Think again! Historically, a press release served one purpose — to notify the press of a newsworthy event, in the hopes of garnering newspaper, radio and television coverage. In today’s world, it’s not quite that simple. Internet and search engine technology have […]

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