Category Archives: Sharing Content

E-mail Marketing: How It Can Still Benefit You

Today, most of the emphasis in online marketing is placed on social media, effective SEO and mobile device optimization. Because of all that, e-mail marketing often becomes lost in the shuffle! However, the practice of e-mail marketing is still alive and kicking, and may serve your medical practice well in terms of reaching patients. So,… Read More »



Engaging Patients on Social Media

Social media marketing has become a critical tactic in successful business marketing. All different types of businesses communicate with their clients through social media, which makes it even more important for medical practices to get involved. It is important for medical practices to create social media accounts and engage in meaningful interactions with existing and… Read More »


Blogging Mistakes to Avoid

Starting a blog can be an intimidating process. What type of content should you be putting into your blogs? What type of tone should the blog take on? The key to blog writing is to always keep your target audience in mind, and use interesting original visuals to support the information you are providing. Here’s… Read More »


HIPAA's Social Media Compliance and Your Practice

Users posting under a practice’s official social media account have to follow several privacy precautions, and medical professionals have to be especially careful of what they share on social media. For physicians, maneuvering the social media waters can be tricky. To help clarify what can — and cannot — be shared online, the Health Insurance… Read More »


Social Media Gives Cosmetic Surgery Industry a Lift

Sure, Facebook is a great marketing platform to reach new patients, but how else has social media and modern technology contributed to the booming cosmetic surgery industry? Studies suggest the spike in cosmetic surgery has to do with the way consumers see themselves on social media sites, videochat services and smartphones. Experts say the angles… Read More »




What Can Press Releases Do for You?

Think press releases are reserved only for politicians, celebrities and Fortune 500 companies? Think again! Historically, a press release served one purpose — to notify the press of a newsworthy event, in the hopes of garnering newspaper, radio and television coverage. In today’s world, it’s not quite that simple. Internet and search engine technology have… Read More »


Best Practices for Facebook Promoted Posts

Facebook’s promoted posts option gives your practice’s page admins a simple way to reach more users. Promoted posts, available to accounts with at least 400 likes, are more likely to be seen by those who like your page, as well as their Facebook friends. You can promote a status, photo, video, offer or question posted… Read More »


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