Category Archives: SEO

Google Update Sends Local Search Results Flying

Over the past few years, Google has rolled out many updates to their ranking algorithm, dramatically altering the way websites appear in search results. While the previous algorithmic updates primarily focused on backlinks and site content, this latest one focuses on local search results, which is especially crucial in today’s smartphone era. Although Google did… Read More »

Importance of Patient Education

Patient education is a valuable tool for doctors looking to improve their search engine ranking. Patient education pages and videos on a practice’s website can also help validate personal referrals to your practice from colleagues and existing patients. Patient education pages and videos can reinforce things patients learned during a consultation or answer questions they… Read More »

Tips for Effective Blogging for Medical Practices

The purpose of blogging for medical practices is to boost search engine results while providing important information to your target audience (which is new and existing patients). Blogging isn’t just a stream of thoughts or announcements, blogs can be as detailed and technical as you desire, but it is important to write in language that… Read More »

How Does Link Building Help Your SEO?

Link building is one of the most important, and challenging, skills of search engine optimization (SEO). When done effectively, link building serves many benefits for your practice’s search engine optimization. But what exactly is “link building” and what does  it mean for your web presence? Link building is a relatively new process, which refers to… Read More »

Video Visibility Index

An essential part of optimizing a YouTube video channel is maintaining a good rating. A YouTube channel rating is a measure of the popularity of the channel, which is determined by the number of views each video gets, comments and other factors. More, Better Content is Better Some people think having more videos makes a… Read More »

Understanding Duplicate Content

Duplicate content refers to content on a website that is similar to content on another page within the same domain or on a completely different domain. Duplicate content penalties were originally intended to address spammer websites that would scrape unique content from other domains, scramble the wording (in hopes of tricking the search engines) and… Read More »

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