Category Archives: SEO

Finding Your Business Via Local Search

Finding Your Business Via Local Search

Have you ever wondered how Google Places or Local Search finds your business? The answer might be different than you expect. To gain a basic understanding of how Google gathers businesses for search results in a given area, we should first define the term “centroid.” A centroid is the center of a geographic region. If… Read More »

Google Analytics Filters Improve

Google Analytics Filters Improve

At the end of last year, Google Analytics announced a new feature that will automatically exclude malicious bots and crawlers from website data. What are bots and crawlers, you may ask? Bots and crawlers collect content from the web. Malicious bots and crawlers interact with websites as though they are actual visitors but effectively skew… Read More »

Google search screen

Understanding Google’s Algorithm Changes

By Ryan Hill Whether you notice it or not, Google alters its search algorithm very frequently. So frequently, in fact, the Advice Media team witnessed over 500 changes in 2014. This fast-paced search environment makes digital marketing experts’ jobs both exciting and frustrating at times. Google never reveals the explicit details of their new or… Read More »

8 Reasons Why You Need a Responsive Website - Advice Media

8 Reasons Why You Need a Responsive Website

Smartphones and tablets have taken over web browsing! The same visitors that used to find your website on their desktop computers now stand in line at the grocery store, sit on the couch watching TV, and sip their coffee in cafes searching for information. Layout and content on your website need to be user-friendly on… Read More »

SEO Trends for Small Businesses in 2015

Search engine optimization (SEO) practices are constantly changing. It’s success is built on understanding the algorithm set forth by major search engines such as Google, and developing a reactionary plan. To follow are some of the tactics we expect to see in SEO implementation for 2015. Content Marketing Write content for your site with a… Read More »

Google News: Penguin 3.0 Still in Progress

Several weeks ago, Google rolled out an updated version of its Penguin algorithm, dubbed Penguin 3.0. As with previous iterations, this latest edition also aims to demote the rankings of websites with poor-quality backlinks. Unlike the Panda update, which tends to be regional, Penguin is a worldwide update and is still in progress nearly one… Read More »

SEO: Your Friend or Your Foe?

Part of the reason many people now view SEO as a foe, not a friend, are black hat search engine tactics. “Black Hat” SEO refers to websites that obtain higher visibility in search engine rankings practice through means which violate that search engine’s terms of use. Search engine giant Google has policies against directing users… Read More »

E-mail Marketing: How It Can Still Benefit You

Today, most of the emphasis in online marketing is placed on social media, effective SEO and mobile device optimization. Because of all that, e-mail marketing often becomes lost in the shuffle! However, the practice of e-mail marketing is still alive and kicking, and may serve your medical practice well in terms of reaching patients. So,… Read More »

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