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SEM
Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.
Pay-per-click (PPC) is a form of internet advertising where rather than, “you get what you pay for,” you pay for what you get! PPC ads can be seen on many popular social media and search engine websites in the top right-hand corner of the screen. Pay-per-click advertisements ensure page-one placement for your medical practice website […]
Read MoreThese days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That’s where […]
Read MoreOver the past few years, Google has rolled out many updates to their ranking algorithm, dramatically altering the way websites appear in search results. While the previous algorithmic updates primarily focused on backlinks and site content, this latest one focuses on local search results, which is especially crucial in today’s smartphone era. Although Google did […]
Read MoreIf you’re a frequent reader of our blog, you’ll already know that we’re urging medical practices to go mobile. As more people are using the mobile Web to search for medical information, your potential patients are likely to find your website using their smartphone or tablet. Ensuring that patients do come across your site in […]
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