Category Archives: SEM

Online Marketing Tips: What’s SEO, SEM and SMM?

One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM, and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine rankings, or start… Read More »


Important Online Marketing Terms

For many medical professionals, marketing jargon is as confusing as medical jargon is to marketers! During a consultation with a marketing company, representatives may talk you in circles about link building, Google Analytics, SEO, SEM, SMM, CTR, CMS, PPC, the acronyms seem endless. But what do they all mean? To follow is a brief explanation… Read More »


SEO For Beginners: 7 Terms To Know

These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That’s where… Read More »




Engaging Patients on Social Media

Social media marketing has become a critical tactic in successful business marketing. All different types of businesses communicate with their clients through social media, which makes it even more important for medical practices to get involved. It is important for medical practices to create social media accounts and engage in meaningful interactions with existing and… Read More »


Google Update Sends Local Search Results Flying

Over the past few years, Google has rolled out many updates to their ranking algorithm, dramatically altering the way websites appear in search results. While the previous algorithmic updates primarily focused on backlinks and site content, this latest one focuses on local search results, which is especially crucial in today’s smartphone era. Although Google did… Read More »



5 Mobile Marketing Tips for Your Medical Practice

If you’re a frequent reader of our blog, you’ll already know that we’re urging medical practices to go mobile. As more people are using the mobile Web to search for medical information, your potential patients are likely to find your website using their smartphone or tablet. Ensuring that patients do come across your site in… Read More »


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