Category Archives: Search Engine Optimization

Google

What are Ranking Factors?

Despite touching virtually every area of modern life, the original (and still core) mission of Google — search — is somewhat of a mystery. Much of this is because of the secrecy that surrounds the famed Google algorithm. How it works no one really knows, although Google does give hints about what it finds important.… Read More »


Online Marketing Tips: What’s SEO, SEM and SMM?

One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM, and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine rankings, or start… Read More »


SEO Essentials for Medical Practitioners

Search Engine Optimization or SEO is the process of optimizing your website and is key to expanding your existing customer base. In the medical field, SEO can play a big part in making a patient choose your website over your competitors. It is important to have a SEO strategy so that you can get past… Read More »


SEO: A Long Term Process, Not a Quick Fix

Search engine optimization (SEO) is often mistaken as a quick fix method. Most business owners do not understand how SEO works, they just want their website to show up in the number one spot on Google, and they want it to happen overnight. SEO is a long-term approach that requires a solid starting foundation with… Read More »


SEO: A Long Term Process, Not a Quick Fix

Search engine optimization (SEO) is often mistaken as a quick fix method. Most business owners do not understand how SEO works, they just want their website to show up in the number one spot on Google, and they want it to happen overnight. SEO is a long-term approach that requires a solid starting foundation with… Read More »


An Introduction To Google Analytics

For many, installing and even managing a Google Analytics account can seem like a daunting task. It is easy to get lost in all the charts, data and terminology, especially if you have no idea what it is you need to be looking at. Here are some important words to know to help you better… Read More »


The Key to Succeed in Local SEO

A recent study has found that a majority of physicians and practice managers do not know how to successfully advertise and maintain the online presence of their practice. The most common mistake amongst them was that they tended to focus all of their marketing efforts on a single tactic. It is very easy for practice… Read More »



Three Ways Web Users Form Search Queries

Search engine optimization is a critical part of driving traffic to your medical practice website. Having an effectively optimized page means understanding the way web users enter search queries into search engines. There are three main categories searches fall into, informational, transactional and navigational. To follow is a look into each type of search and… Read More »


Realistic Expectations of SEO

Search Engine Optimization (SEO), is a process where experts use a variety of methods to increase traffic to a specific website by driving up the site’s rank on a search engine results page. There is no quick fix to SEO, and often website owners focus on ranking number one, however, there are many ways to… Read More »


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