Category Archives: Search Engine Marketing


Online Marketing Tips: What’s SEO, SEM and SMM?

One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM, and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine rankings, or start… Read More »


The Benefits of Adding Videos to Your Site

Video optimization is becoming more important as a mainstream aspect of search engine optimization. It can be a great way for you to expose your brand to users who may have otherwise not been familiar with your practice. Adding videos to your website can help you stand out amongst the competition and open up new… Read More »


Four Ways to Show Up on a Search Engine

There are four different ways your website can show up on a search engine results page (SERP). Each type of search result has different benefits, and some results you can try to influence through search engine marketing (SEM) and search engine optimization (SEO). To follow is a look into the different types of search engine… Read More »


Why Your Practice Needs Blog Writing

Since the late 1990s, blogs (originally known as “weblogs”) have seen a significant growth in popularity. Today, the practice of blogging is widely in use, from microblogging websites such as Twitter, to blogs created solely for either personal and professional purposes. Doctors and medical practices of all sizes may also benefit from having a professional… Read More »


Why Your Practice Needs Blog Writing

Since the late 1990s, blogs (originally known as “weblogs”) have seen a significant growth in popularity. Today, the practice of blogging is widely in use, from microblogging websites such as Twitter, to blogs created solely for either personal and professional purposes. Doctors and medical practices of all sizes may also benefit from having a professional… Read More »


How to Best Reach Your Mobile Audience

There’s no doubt that having websites that are optimized for mobile devices are key to any medical practice’s success. Mobile sites are among the most important tools for growing medical practices, since they enable doctors to communicate with both patients and prospective patients. Mobile sites can be seen across various devices, including the iPhone, Android,… Read More »


E-mail Marketing: How It Can Still Benefit You

Today, most of the emphasis in online marketing is placed on social media, effective SEO and mobile device optimization. Because of all that, e-mail marketing often becomes lost in the shuffle! However, the practice of e-mail marketing is still alive and kicking, and may serve your medical practice well in terms of reaching patients. So,… Read More »


Important Online Marketing Terms

For many medical professionals, marketing jargon is as confusing as medical jargon is to marketers! During a consultation with a marketing company, representatives may talk you in circles about link building, Google Analytics, SEO, SEM, SMM, CTR, CMS, PPC, the acronyms seem endless. But what do they all mean? To follow is a brief explanation… Read More »


SEO For Beginners: 7 Terms To Know

These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That’s where… Read More »


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