Reviews

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Turning that Frown Upside Down — Getting a Negative Review Edited

No one likes negative feedback. Some people say they relish reading or hearing bad stuff about them: Michael Jordan used it to motivate himself throughout his storied NBA career. But most of us instantly get a little prickly when someone pulls out the red pencil when going over the quarterly report we wrote or even …

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Reviews and Trust

In past blogs we’ve talked about reviews and your practice. We’ve talked about how potential patients use reviews to find practices for treatments and procedures they seek to have done. We’ve discussed how you need to respond to all reviews, but particularly the negative ones. About those reviews, a new study shows that Americans say …

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Growing & Marketing Your Mental Health Practice

It’s spring of 2020, and currently, the world is on pause. COVID-19 has required people to stay home, socially isolating themselves from the unknown. People are talking on the phone more than ever Both Verizon and AT&T have seen a 34% increase in phone calls prior to the pandemic and Zoom calls increased 1900% from …

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How to Respond to Negative Reviews Without Breaking HIPAA Rules

Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and …

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Google Review Policies: What’s Not Allowed

It’s no secret how important reviews can be for your business, especially when it comes to Google Reviews. It’s a major element of any successful marketing campaign that you simply can’t ignore. According to Search Engine Land, 88% of customers trust online reviews just as much as a personal recommendation, and 74% of consumers say …

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Guide To Requesting and Responding to Reviews

Online reviews play a critical role in a person’s decision-making process about all kinds of purchases, including healthcare services. In fact, more than 86% of consumers read online reviews, and 89% read business’s responses to reviews. Not only do reviews help patients make decisions, but they also elevate your visibility in local search results. Did …

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Turn That Frown Upside Down

Who knows where the adage “Turn that frown upside down” came from, but in today’s digital world you could think of it as replacing a frowning emoji with a smiling one. When it comes to online reviews, doing so can make a huge difference in your practice’s reputation. We’re all a little sensitive when it …

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Older Reviews Collect Dust

Whether it’s fair or not for businesses, online reviews that are over a few months old have little value anymore for consumers. That’s one of the findings of the most recent survey from BrightLocal, an English citation-building company that has been surveying online reviews for years.   For medical practices, that means if you have …

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Top 4 Review Sites Every Doctor Should Be On

Many patients use online review sites to find a new doctor, validate their choice of physician, or evaluate a doctor they’re already seeing. If you’re looking to acquire new patients, having a stellar online reputation is crucial. Having no reviews or negative reviews can deter potential patients, while great review profiles can be used as …

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