Category Archives: Reputation Management

Why A Strong Online Reputation Has Become Important for Doctors

It is vital for a business to have a good reputation. Customers prefer transactions with a business having a good reputation, even with differences in pricing for the same services offered by the business’ competitors. However today, reputation is almost synonymous with a company’s online reputation. Whenever someone requires a service, they go online, and… Read More »


Turning Website Viewers into Patients

Sometimes medical practices don’t understand why they can see a reported increase in traffic to their website without an increase in their patient-base. There are many reasons why individuals visiting medical practice websites leave the page and move on to something else, but sometimes it’s as simple as poor design. The face of the internet… Read More »


Tips for Avoiding HIPAA Violations on Social Media

Social media certainly has its advantages for medical practices when it comes to branding and marketing yourself to new patients. However, social media has placed many medical professionals in the crossfire of HIPAA violations. With little guidance, it’s easy for medical professionals to make small mistakes with big consequences over the internet. The U.S. Department… Read More »


5 Signs You're Commiting Social Media Self-Sabotage

Social media may be the only form of free advertisement to ever exist. It’s an excellent platform for business owners and medical professionals to promote their practices, establish relationships with their existing and potential patients and to establish an expert social media presence in their given field. However, with little-to-no official regulation, it’s easy to… Read More »


The Importance of Timing in Social Media

The “when” of social media plays just as important a role as the “what” and “how”. If you’re actively posting on social media but aren’t getting as many shares and mentions as you’d like, take a look at the tips below. Clément Delangue wrote about the 4 Tips for Getting More Company Mentions on Social… Read More »



Social Media Skills Becoming Increasingly Valuable

Is your practice dedicating enough time to its online presence on social media sites such as Twitter, Facebook and Google+? More and more companies, brands and practices are learning the importance of having frequently updated, relevant and well-monitored social media accounts. Posting at least once a week will help to establish your practice’s online presence,… Read More »


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