Category Archives: Practice Management

Tips for Handling Negative Online Reviews

While it’s more important than ever to have an online presence in 2015, it can be difficult to navigate the world of online reviews. Patients have a number of different platforms where they can voice their opinions about your practice, like Yelp, Facebook, Healthgrades and more. While this can often be a good thing, one… Read More »

Social Media Gives Cosmetic Surgery Industry a Lift

Sure, Facebook is a great marketing platform to reach new patients, but how else has social media and modern technology contributed to the booming cosmetic surgery industry? Studies suggest the spike in cosmetic surgery has to do with the way consumers see themselves on social media sites, videochat services and smartphones. Experts say the angles… Read More »

What Healthcare Information Do Patients Track?

A recent survey conducted by Accenture looked into how U.S. patients track their medical and healthcare information. With more and more physicians making the switch to EHR (Electronic Health Records) and EMR (Electronic Medical Records), the ease with which patients can check their health records is estimated to continue to increase. Many U.S. consumers are… Read More »

Using Social Media to Gather Patient Feedback

Social media has offered an outlet for patients and consumers who want to provide feedback to a professional service. Unfortunately, it’s often only those individuals with the most negative feedback to share that go out of their way to do so. Those satisfied or mildly displeased with their experiences may not feel invested enough to… Read More »

Getting Your Website Visitors to Take Action

In the early days of the Internet, many sites were created with the simple idea of establishing a presence on a new medium. Other sites were created with the idea of generating new business or fulfilling some other business function, but little was known about how people used the Internet and what strategies would maximize… Read More »

Are You Using Social Media Correctly?

Our Advice Media blog covers many aspects of how you can use social media to improve your online presence and boost your business, but in this post, I’d like to discuss ways that you may be using social media incorrectly – without even knowing it. Digital marketing expert Eric Siu (@ericosiu) recently listed the top… Read More »

Who’s Handling Your Social Media Account?

A recent survey shows that, when asked about who controls the social media efforts at their business, approximately 50 percent replied that it’s someone in their marketing department. Coming in second place at 18 percent was the response that it’s someone in the public relations department, and 13 percent stated that “no one person controls… Read More »

What You Need To Market Your Medical Practice in 2014

The beginning of a new year brings renewed opportunity for doctors to connect with patients. Since different marketing strategies work for different doctors, there is really no “right” or “wrong” way of reaching patients. However, in 2014, there are certain elements that are necessary for successfully marketing a medical practice. Let’s take a closer look at… Read More »

Handling Negative Online Customer Reviews

As more and more people turn to the Internet when seeking out a new doctor or specialist, it’s becoming increasingly important for practices to know how to manage their online presence. Setting up your professional business accounts on Facebook, Twitter and Google+ is the first step to taking control of your online presence. That way,… Read More »

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