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Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

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Top 5 Website Engagement Tips to Boost Google Results

By Advice Media / March 25, 2020 / Comments Off on Top 5 Website Engagement Tips to Boost Google Results

Practices understand the importance of securing high Google rankings for important search queries your target audiences use to research your services and find you. Unfortunately, most practices have felt trapped and unable to directly impact their own rankings. However, I want to share 5 tips that you and your team can start implementing to impact […]

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LinkedIn: Your Professional Referral Marketing Platform

By Advice Media / March 25, 2020 / Comments Off on LinkedIn: Your Professional Referral Marketing Platform

We all recognize that referrals should make up a large percentage of any thriving law firm. That includes referrals from other professionals that send you clients because of your relationship, expertise and results. Unfortunately, most professionals have only gotten referrals from a small handful of colleagues and friends, and have never invested in strategies to […]

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How to Respond to Negative Reviews Without Breaking HIPAA Rules

By Advice Media / March 25, 2020 / Comments Off on How to Respond to Negative Reviews Without Breaking HIPAA Rules

Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and […]

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Search engine optimization Park City, UT

Google and Broad Core Updates

By Advice Media / May 15, 2019 / Comments Off on Google and Broad Core Updates

Google is always updating its famed search algorithm. Occasionally, the company makes what it calls a “broad core” algorithm update. The latest of these came on March 12 of this year, and Google actually confirmed the update, which the company doesn’t always do. Google Search Liaison Danny Sullivan wrote, “This week, we released a broad […]

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Medical Website Design | Advice Media

What Good Is Exclusivity If Your Site Isn’t Ranking?

By Advice Media / November 15, 2018 / Comments Off on What Good Is Exclusivity If Your Site Isn’t Ranking?

If you have a medical practice, the odds are good that you’ve heard a digital marketing agency touting “market exclusivity.” However, when it comes to market exclusivity actually bringing you the results you are hoping–and paying–for, the odds are slim that exclusivity is likely to have an impact on your campaign. Market exclusivity is a […]

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SEO Marketing Park City, UT

Getting Visitors to Become Patients

By Advice Media / July 30, 2018 / Comments Off on Getting Visitors to Become Patients

At Advice Media, for over two decades we’ve been building medical websites and optimizing them for organic search. But what good is a visitor to your site who never becomes a patient? Here are various ways we help turn your site visitors into future patients. Or, if we haven’t built your site, these are areas […]

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How to Write Great Content For a Medical Website

By matt.karban / October 31, 2017 / Comments Off on How to Write Great Content For a Medical Website

Writing good web content for your practice website is more than just knowing how to speak to your patients. For your site to do well on Google rankings and bring new patients to your office, you’ll need to use specific strategies that capture the attention of your readers as well as search engines. Use the […]

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Search Engine Optimization (SEO) Park City, UT

How to Improve Your Local Ranking

By Advice Media / September 15, 2017 / Comments Off on How to Improve Your Local Ranking

It may seem obvious, but a local result is what comes up for a person searching for a business or place near their current location. They come up in Maps and in general Google searches. And what good is a search result for a “dog walker” in Orlando when you live in Wichita? So, when […]

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Should I Use PPC? Pay-Per-Click 101 for Doctors & Medical Practices

By matt.karban / January 10, 2017 / Comments Off on Should I Use PPC? Pay-Per-Click 101 for Doctors & Medical Practices

What is PPC? PPC, which stands for Pay-Per-Click, is a form of advertising where you pay a fee every time someone clicks on your ad. If you’re doing it right, the fee will be inconsequential since your accrued revenue will greatly outweigh the cost. In theory, 10 clicks costing $5 each might result in one […]

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Top 10 SEO Mistakes for Doctors & Medical Practices

By matt.karban / August 30, 2016 / Comments Off on Top 10 SEO Mistakes for Doctors & Medical Practices

SEO can be a powerful tool for increasing brand awareness and attracting new patients. But remember: with great power comes great responsibility. If you don’t utilize SEO effectively, it can actually end up hurting your website and medical practice. Below, I cover some of the more common medical SEO mistakes. Disclaimer: This article is meant […]

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