Category Archives: Online Presence

Two Facebook Algorithm Changes to Note for Your Practice Page

Social Media is Changing Healthcare

The healthcare industry wasn’t exactly an early adopter when it came to making social media a part of medical practices and facilities, but that is changing and patients are driving the change. Across the web, there are dozens of studies that illustrate how patients are using social media for everything from choosing doctors to discussing… Read More »

Online Marketing Tips: What’s SEO, SEM and SMM?

One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM, and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine rankings, or start… Read More »

How To Promote And Protect Your Online Reputation

The digital revolution has made access of information about anyone and anything easier than before. Of course, there are security and privacy options that you can use to prevent everyone from accessing information available about you on the web. Regardless, it is possible for people to write about you or share your private or personal… Read More »

7 Tips To Boost Your Practice

The first few years of a start-up medical practice can be tough, especially if you’re a micro-practice with no staff. The job of managing your practice can be especially challenging. Here are seven ways to enhance your online presence that will help you manage day-to-day operational tasks more efficiently. Strategies And Tools To Stay On… Read More »

4 Ways To Attract A Web Audience

With billions of websites available today, it can be difficult to get yours noticed unless you know what your audience is searching for online. When you know this, you’ll be able to design a website that provides the information, support, and guidance they need. The following are just four of the things you should do… Read More »

Your Web Presence Affects Your Online Reviews

A recently released survey produced by Software Advice™ found that patients are referencing online reviews when selecting healthcare providers. This trend is on the rise, and illustrates how important it is for medical practices to establish a positive online presence. The survey noted that from 2013 to 2014, the number of patients using online reviews… Read More »

Why Your Practice Needs Blog Writing

Since the late 1990s, blogs (originally known as “weblogs”) have seen a significant growth in popularity. Today, the practice of blogging is widely in use, from microblogging websites such as Twitter, to blogs created solely for either personal and professional purposes. Doctors and medical practices of all sizes may also benefit from having a professional… Read More »

SEO For Beginners: 7 Terms To Know

These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That’s where… Read More »

How Can You Improve Your Medical Blog?

Within the past 10 years, the popularity of blogging has exploded, with millions of online users now posting their daily thoughts in their personal blogs. Medical practices of today also benefit from blogging, as blogs enable them to connect with patients on a more personalized level. Additionally, blogs have search engine optimization (SEO) benefits, which… Read More »

Turning Website Viewers into Patients

Sometimes medical practices don’t understand why they can see a reported increase in traffic to their website without an increase in their patient-base. There are many reasons why individuals visiting medical practice websites leave the page and move on to something else, but sometimes it’s as simple as poor design. The face of the internet… Read More »

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