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Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

social media and web presence

7 Tips to Increase Your Social Media Engagement + 3 Ways This Can Benefit Your Online Exposure

By Advice Media / March 25, 2020 / Comments Off on 7 Tips to Increase Your Social Media Engagement + 3 Ways This Can Benefit Your Online Exposure

We all know that it is important for businesses to have a presence on social media and be active on it. There are many people who consider social media and SEO as two separate entities that act two different ways. Well, that couldn’t be further from the truth. In this blog post, I will detail […]

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referrals

Professional Referrals: Why You Need Them & 7 Tips to Build a High Profit Network

By Advice Media / March 25, 2020 / Comments Off on Professional Referrals: Why You Need Them & 7 Tips to Build a High Profit Network

Solid practices that continue to thrive have one thing in common; they have diverse lead and revenue-generating sources and are not one-dimensional. Much like financial planning, relying too heavily on one source 1) elevates your risk in changes to that source, 2) leaves your practice vulnerable to competitors and 3) minimizes your ability to adjust […]

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Google Update Search

What to Do with Google Algorithm Updates

By Advice Media / March 25, 2020 / Comments Off on What to Do with Google Algorithm Updates

When Google puts out an algorithm update, every SEO and site owner out there only has one initial response: Fear. That fear is only natural; an algorithm update means the potential for your website to fluctuate — perhaps negatively — in the SERPs (Search Engine Results Pages). With each algorithm update, many websites stand to […]

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voice search optimization smartphone

Voice Search: The Method Changing Your Online Presence

By Advice Media / March 25, 2020 / Comments Off on Voice Search: The Method Changing Your Online Presence

As the age of mobile-first marketing crescendos on the brink of a new decade, business owners are left wondering how their search engine optimization will be affected by voice search. Gone are the days when technical content and narrowly defined keyword rankings determine how powerful your presence is online. A tremendous amount of internet searches […]

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website tips

Top 5 Website Engagement Tips to Boost Google Results

By Advice Media / March 25, 2020 / Comments Off on Top 5 Website Engagement Tips to Boost Google Results

Practices understand the importance of securing high Google rankings for important search queries your target audiences use to research your services and find you. Unfortunately, most practices have felt trapped and unable to directly impact their own rankings. However, I want to share 5 tips that you and your team can start implementing to impact […]

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Social Media Marketing in 2020: What to Expect

By Advice Media / March 25, 2020 / Comments Off on Social Media Marketing in 2020: What to Expect

2020 is almost here, if you can believe that! What does the coming year hold in store for the world of social media marketing? Social media platforms have become so ubiquitous that it’s easy to forget just how new they really are in the grand scheme of things. Nevertheless, these channels are entering a new […]

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Looking Back at Your 2019 Marketing: What Worked and What Didn’t?

By Advice Media / March 25, 2020 / Comments Off on Looking Back at Your 2019 Marketing: What Worked and What Didn’t?

As we head into the final months of 2019, it’s good to take a look back at a year full of new challenges and opportunities. If you are an attorney, doctor or dentist, your marketing goals likely fall into one of these overarching categories: Improving your rank Amplifying your message Gaining and retaining clients Boosting […]

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networking

LinkedIn: Your Professional Referral Marketing Platform

By Advice Media / March 25, 2020 / Comments Off on LinkedIn: Your Professional Referral Marketing Platform

We all recognize that referrals should make up a large percentage of any thriving law firm. That includes referrals from other professionals that send you clients because of your relationship, expertise and results. Unfortunately, most professionals have only gotten referrals from a small handful of colleagues and friends, and have never invested in strategies to […]

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social media video

How To: Facebook & Instagram Live Video (May 2019)

By Advice Media / March 25, 2020 / Comments Off on How To: Facebook & Instagram Live Video (May 2019)

Facebook is in constant flux. The product and features therein are always evolving, and so must the ways in which marketers and advertisers utilize the platform for business. In the face of declining organic reach and increased paid ads competition, how can marketers effectively get their message across? What strategies are the most effective in […]

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How to Respond to Negative Reviews Without Breaking HIPAA Rules

By Advice Media / March 25, 2020 / Comments Off on How to Respond to Negative Reviews Without Breaking HIPAA Rules

Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and […]

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