Category Archives: Mobile Marketing

Search on Phones is Now King

It’s no secret that Google has been continually moving its focus to mobile users over the past few years. But there has been a debate about whether people were using their phones for search in the way they utilize search on their desktop computers. Recent Google research says they are and then some. A study… Read More »


Mobile Search

Mobile Search Approaches 60 Percent

It’s no secret that mobile search is first and foremost in Google’s sights these days. They’ve made moves such as removing the righthand column (the former home for paid search) from SERPs to make them more amenable to the smaller screens on mobile devices. Limiting some information formerly supplied on SERPs, items such as reviews… Read More »




Why You Need a Mobile-Friendly Website

In case you are unsure if you should make your website a more mobile friendly one, there is a new unstoppable impetus on the horizon: Google itself. The search behemoth has now included a website’s mobile friendliness in its rank generating algorithms. This means your website will be pushed lower into the search results if… Read More »


How to Best Reach Your Mobile Audience

There’s no doubt that having websites that are optimized for mobile devices are key to any medical practice’s success. Mobile sites are among the most important tools for growing medical practices, since they enable doctors to communicate with both patients and prospective patients. Mobile sites can be seen across various devices, including the iPhone, Android,… Read More »


Important Online Marketing Terms

For many medical professionals, marketing jargon is as confusing as medical jargon is to marketers! During a consultation with a marketing company, representatives may talk you in circles about link building, Google Analytics, SEO, SEM, SMM, CTR, CMS, PPC, the acronyms seem endless. But what do they all mean? To follow is a brief explanation… Read More »


SEO For Beginners: 7 Terms To Know

These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That’s where… Read More »



Social Media Updates: A Roundup

The world of social media is constantly changing. If you saw a screenshot of what Facebook looked like even just five years ago, you’d likely be surprised that it’s the same website. With that in mind, it’s important to remember that as these sites change, they introduce many new helpful features and updates you may… Read More »


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