As a doctor, dentist, dermatologist, or other specialty medical provider, it can be easy to assume your patients come to you through word of mouth, or from your affiliation with a healthcare network. After all, before 1977 that was the only way a patient found a practice. It was basically illegal for professionals such as […]
Medical Professionals Need Websites Just Like a Retail Store Read More »
Healthcare marketing used to be little more than counting on word of mouth. Potential patients usually found their dentist, dermatologist, or even their plastic surgeon by asking around at the office or from neighbors or friends. Of course, those were the days before the internet and practice websites. That has changed everything, and healthcare practices
Healthcare Marketing is Different Read More »
Pay-per-click (PPC) is a form of internet advertising where rather than, “you get what you pay for,” you pay for what you get! PPC ads can be seen on many popular social media and search engine websites in the top right-hand corner of the screen. Pay-per-click advertisements ensure page-one placement for your medical practice website
Why Pay-Per-Click Advertising is Right for Your Medical Practice Read More »
RealSelf is a free healthcare digital platform with a paid membership option that is open to dermatologists, plastic surgeons, and otolaryngologists. If you work on what RealSelf refers to as “core aesthetic” and meet their Healthcare Professional Listing Criteria (HCP), you are eligible for their free profile. RealSelf has risen up to become what is
Is RealSelf Worth Paying For? Read More »
SEO can be a powerful tool for increasing brand awareness and attracting new patients. But remember: with great power comes great responsibility. If you don’t utilize SEO effectively, it can actually end up hurting your website and medical practice. Below, I cover some of the more common medical SEO mistakes. Disclaimer: This article is meant
Top 10 SEO Mistakes for Doctors & Medical Practices Read More »
How does health care marketing impact your patient volume? We’ve outlined the very basic monthly services you should invest in as a practice in order to see patient growth month over month.
Pros and Cons of Different Health Care Marketing Services Read More »
Medical marketing can be a difficult arena, especially since the competition for local patients has been increasing among private practices. The ‘push’ method is an outdated approach to marketing and advertising in which you are pushing your product or service onto the patient.
Push vs. Pulling Patients to Your Practice Read More »
As the owner of a medical practice, you’ve probably realized the value of having a website by now. But, you might not know a lot about what actually needs to be incorporated into the site. Well, there is nothing to worry about because it’s not as complicated as it sounds. So, what does your website
What Goes Into Designing an Ideal Medical Website? Read More »
For healthcare professionals, having a good website is one of the most effective ways to market their practices/products. It helps them reach a larger audience and makes it easier for patients to find them. A good web page can increase your patients, but a bad web page can drive them away. There are web design
Five Ways Your Medical Website Influences Your Visitors Read More »
Marketing is indispensable for any industry and the healthcare industry is no exception. Whether you are a big hospital or a doctor running a small practice of your own, and irrespective of the field of medicine that you practice, having and implementing a good marketing plan will help your practice (or hospital) to grow. What
Five Tips for Healthcare Marketing Plan Read More »
Before you go...
Do you know how your current site is performing? Find out now for free -- it only takes a minute!
