Medical Marketing

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Daddy Do-Overs Present Growing Marketing Opportunity

Pregnancy, childbirth, and breastfeeding wreak havoc on a woman’s body, and those changes led to the popular “mommy makeover,” which combines a tummy tuck, breast lift, and liposuction into a single surgical session. Many of our Advice Media plastic surgery practices have dedicated followings made up of women looking to reverse the effects of having …

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Medical Professionals Need Websites Just Like a Retail Store

As a doctor, dentist, dermatologist, or other specialty medical provider, it can be easy to assume your patients come to you through word of mouth, or from your affiliation with a healthcare network. After all, before 1977 that was the only way a patient found a practice. It was basically illegal for professionals such as …

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healthcare marketing

Healthcare Marketing is Different

Healthcare marketing used to be little more than counting on word of mouth. Potential patients usually found their dentist, dermatologist, or even their plastic surgeon by asking around at the office or from neighbors or friends. Of course, those were the days before the internet and practice websites. That has changed everything, and healthcare practices …

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mature counselor listens compassionately to female patient

Growing & Marketing Your Mental Health Practice

It’s spring of 2020, and currently, the world is on pause. COVID-19 has required people to stay home, socially isolating themselves from the unknown. People are talking on the phone more than ever Both Verizon and AT&T have seen a 34% increase in phone calls prior to the pandemic and Zoom calls increased 1900% from …

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Plastic Surgery Marketing Plan

5 Tips for Creating a Marketing Strategy for Your Plastic Surgery Practice

We understand how difficult it can be to manage, staff, & operate a plastic surgery practice while trying to market your practice. But your marketing should be on your to-do list this year to ensure you keep up with the competition and the latest trends. Developing an annual marketing plan for your surgical practice can …

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Dental Promotional Products

Are Dental Promotional Products Worth It?

There was a time when simply being a good dentist was enough to build your practice. Word of mouth was key to expanding your patient base. Advertising was unheard of for dentists or doctors. Websites and social media didn’t exist. Then a few practices started giving away promotional toothbrushes and personalized toothbrushes to their patients …

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Why Pay-Per-Click Advertising is Right for Your Medical Practice

Pay-per-click (PPC) is a form of internet advertising where rather than, “you get what you pay for,” you pay for what you get! PPC ads can be seen on many popular social media and search engine websites in the top right-hand corner of the screen. Pay-per-click advertisements ensure page-one placement for your medical practice website …

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Is RealSelf Worth Paying For?

RealSelf is a free healthcare digital platform with a paid membership option that is open to dermatologists, plastic surgeons, and otolaryngologists. If you work on what RealSelf refers to as “core aesthetic” and meet their Healthcare Professional Listing Criteria (HCP), you are eligible for their free profile. RealSelf has risen up to become what is …

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