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Medical Marketing

Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

Medical Professionals Need Websites Just Like a Retail Store

By Advice Media / June 24, 2020 / Comments Off on Medical Professionals Need Websites Just Like a Retail Store

As a doctor, dentist, dermatologist, or other specialty medical provider, it can be easy to assume your patients come to you through word of mouth, or from your affiliation with a healthcare network. After all, before 1977 that was the only way a patient found a practice. It was basically illegal for professionals such as […]

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Healthcare Marketing is Different

By Advice Media / May 15, 2020 / Comments Off on Healthcare Marketing is Different

Healthcare marketing used to be little more than counting on word of mouth. Potential patients usually found their dentist, dermatologist, or even their plastic surgeon by asking around at the office or from neighbors or friends. Of course, those were the days before the internet and practice websites. That has changed everything, and healthcare practices […]

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mature counselor listens compassionately to female patient

Growing & Marketing Your Mental Health Practice

By Advice Media / April 23, 2020 / Comments Off on Growing & Marketing Your Mental Health Practice

It’s spring of 2020, and currently, the world is on pause. COVID-19 has required people to stay home, socially isolating themselves from the unknown. People are talking on the phone more than ever Both Verizon and AT&T have seen a 34% increase in phone calls prior to the pandemic and Zoom calls increased 1900% from […]

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Dental Promotional Products

Are Dental Promotional Products Worth It?

By Advice Media / January 15, 2019 / Comments Off on Are Dental Promotional Products Worth It?

There was a time when simply being a good dentist was enough to build your practice. Word of mouth was key to expanding your patient base. Advertising was unheard of for dentists or doctors. Websites and social media didn’t exist. Then a few practices started giving away promotional toothbrushes and personalized toothbrushes to their patients […]

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How to Write Great Content For a Medical Website

By matt.karban / October 31, 2017 / Comments Off on How to Write Great Content For a Medical Website

Writing good web content for your practice website is more than just knowing how to speak to your patients. For your site to do well on Google rankings and bring new patients to your office, you’ll need to use specific strategies that capture the attention of your readers as well as search engines. Use the […]

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10 Best Medical Website Design Tips

By matt.karban / April 11, 2017 / Comments Off on 10 Best Medical Website Design Tips

At Advice Media, we work hard to make our doctor’s websites not only functional but also visually appealing and user-friendly. Our veteran designers share some of their top medical web design guidelines below:

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Should I Use PPC? Pay-Per-Click 101 for Doctors & Medical Practices

By matt.karban / January 10, 2017 / Comments Off on Should I Use PPC? Pay-Per-Click 101 for Doctors & Medical Practices

What is PPC? PPC, which stands for Pay-Per-Click, is a form of advertising where you pay a fee every time someone clicks on your ad. If you’re doing it right, the fee will be inconsequential since your accrued revenue will greatly outweigh the cost. In theory, 10 clicks costing $5 each might result in one […]

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Top 10 SEO Mistakes for Doctors & Medical Practices

By matt.karban / August 30, 2016 / Comments Off on Top 10 SEO Mistakes for Doctors & Medical Practices

SEO can be a powerful tool for increasing brand awareness and attracting new patients. But remember: with great power comes great responsibility. If you don’t utilize SEO effectively, it can actually end up hurting your website and medical practice. Below, I cover some of the more common medical SEO mistakes. Disclaimer: This article is meant […]

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Dealing With Negative Reviews: A Guide for Your Practice

By matt.karban / April 25, 2016 / Comments Off on Dealing With Negative Reviews: A Guide for Your Practice

When it comes to your medical practice, your professional reputation can go a long way to helping you attract and win new patients. With more people searching the internet for health care services, it is critical that you manage your online reputation properly – starting with any negative reviews online.

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5 Questions to Ask Before Building a New Medical Website

By matt.karban / November 24, 2015 / Comments Off on 5 Questions to Ask Before Building a New Medical Website

Without proper planning and precise execution, your medical website will not perform in the way you envisioned. If you are unaccustomed to this type of project, you can easily –and understandably– feel overwhelmed. By asking yourself the following six questions, you will have a much clearer picture of the purpose and strategy behind the development […]

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