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Marketing

Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

Social Media Marketing in 2020: What to Expect

By Advice Media / March 25, 2020 / Comments Off on Social Media Marketing in 2020: What to Expect

2020 is almost here, if you can believe that! What does the coming year hold in store for the world of social media marketing? Social media platforms have become so ubiquitous that it’s easy to forget just how new they really are in the grand scheme of things. Nevertheless, these channels are entering a new […]

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Don’t Panic; Do Prepare – The Coronavirus & Your Practice

By Advice Media / March 13, 2020 / Comments Off on Don’t Panic; Do Prepare – The Coronavirus & Your Practice

While we’ve never seen anything quite like what we see with the spread of COVID-19, there is still much that is unknown. This has caused a lot of people to experience fear and anxiety regarding their health, the health of loved ones, and the unknown of what will happen with their business. We have already […]

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Plastic Surgery Marketing Plan

5 Tips for Creating a Marketing Strategy for Your Plastic Surgery Practice

By Advice Media / June 28, 2019 / Comments Off on 5 Tips for Creating a Marketing Strategy for Your Plastic Surgery Practice

We understand how difficult it can be to manage, staff, & operate a plastic surgery practice while trying to market your practice. But your marketing should be on your to-do list this year to ensure you keep up with the competition and the latest trends. Developing an annual marketing plan for your surgical practice can […]

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Handling Your Online Reputation

Handling Your Online Reputation

By Advice Media / May 15, 2017 / Comments Off on Handling Your Online Reputation

It’s easy to be irritated by how the Internet has changed some things with your practice. Sure, it has made it easier to get your name out there (especially when we move you up in search!). And it is easier for patients and potential patients to know exactly what procedures you specialize in. Plus, a […]

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Content is King On Your Website

By Advice Media / January 30, 2017 / Comments Off on Content is King On Your Website

If you’re engaged enough to be reading this blog, you probably already know that in the fall of 2015 Google changed its search algorithm to overcome the reliance on keywords in search ranking, instead rewarding content. That content applies to everything on a website, from headlines to page copy to blog posts. At Advice Media, […]

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Facebook Fights Back Against Clickbait

By Advice Media / August 15, 2016 / Comments Off on Facebook Fights Back Against Clickbait

You’ve seen these sorts of come-on headlines on webpages across the Internet —“14 Celebrities Who Are Now Broke,” “The Natural Cure for Nail Fungus Your Doctor Won’t Tell You,” “You Won’t Believe What Was Living in Their Crawlspace.” You click on the link and the story has little to do with the headline. On YouTube, […]

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reviews

Handling Bad Online Reviews

By Advice Media / June 15, 2016 / Comments Off on Handling Bad Online Reviews

The Internet has a wonderful democratizing characteristic — everyone can be a writer, a video star, a movie critic, a comedian, even a product tester. And they can be reviewers of your practice…for better or worse. Formerly if a business had a disgruntled customer/patient, that person had to make it his or her personal goal […]

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Pros and Cons of Different Health Care Marketing Services

By matt.karban / April 22, 2016 / Comments Off on Pros and Cons of Different Health Care Marketing Services

How does health care marketing impact your patient volume? We’ve outlined the very basic monthly services you should invest in as a practice in order to see patient growth month over month.

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An Integrated Approach to Bringing Customers to Your Practice

By Advice Media / January 30, 2016 / Comments Off on An Integrated Approach to Bringing Customers to Your Practice

At Advice, we’re big believers in using all the arrows in the quiver to bring patients to your practice. You may know us for building your website and optimizing it to achieve its full potential. But those two services are just a part of what we call our Customer Acquisition Services menu. Together, these services […]

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Google Gets You: A Smarter Natural Language Search Understands More About What You’re Looking For

By Advice Media / November 30, 2015 / Comments Off on Google Gets You: A Smarter Natural Language Search Understands More About What You’re Looking For

When you turn to Google to answer a question, you probably want to ask for information using “natural language,” or the way you naturally phrase a question—just as if you were asking a friend. For example: “What was the most popular movie in 2010?” One issue with such natural language searches has been that Google […]

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