Category Archives: Google


Google Update Sends Local Search Results Flying

Over the past few years, Google has rolled out many updates to their ranking algorithm, dramatically altering the way websites appear in search results. While the previous algorithmic updates primarily focused on backlinks and site content, this latest one focuses on local search results, which is especially crucial in today’s smartphone era. Although Google did… Read More »



HIPAA’s Social Media Compliance and Your Practice

Users posting under a practice’s official social media account have to follow several privacy precautions, and medical professionals have to be especially careful of what they share on social media. For physicians, maneuvering the social media waters can be tricky. To help clarify what can — and cannot — be shared online, the Health Insurance… Read More »



How Online Reviews Affect Consumers’ Choices

According to an article by Search Engine Land, this year’s Local Consumer Review Survey shows an increase in consumer trust and consumption of online reviews. According to the survey: 52% of consumers are more likely to use a local business if they have positive reviews 72% of consumers trust online reviews as much as personal… Read More »


What Can Press Releases Do for You?

Think press releases are reserved only for politicians, celebrities and Fortune 500 companies? Think again! Historically, a press release served one purpose — to notify the press of a newsworthy event, in the hopes of garnering newspaper, radio and television coverage. In today’s world, it’s not quite that simple. Internet and search engine technology have… Read More »


Social Media Skills Becoming Increasingly Valuable

Is your practice dedicating enough time to its online presence on social media sites such as Twitter, Facebook and Google+? More and more companies, brands and practices are learning the importance of having frequently updated, relevant and well-monitored social media accounts. Posting at least once a week will help to establish your practice’s online presence,… Read More »




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