Category Archives: Google

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Put Your Best Photo Forward in Local Search

Photos are engaging. Whether they beef up engagement with a Facebook post, boost click-through rates in an ad, or grab the attention of a potential patient, everyone likes photos. Even search engines are coming around. Although Google and Bing generally return text-based results, that practice is changing as the search engine monsters have decided to… Read More »

More Changes for Google Local Ads

Google is always changing its search and related advertising functions. Most of the time users don’t even notice the changes. For instance, most of you probably didn’t notice when Google lessened the prominence of organic search results and started throwing paid search results above them. And you probably didn’t notice that instead of seven results… Read More »


Does Grammar Matter to Google and Bing?

With the need for content in today’s online world, there can be a desire to get any content from any source, just to have it. After all, the more content you have with references and actual accurate language that relates to your practice’s specialties, the higher you’ll rank in organic search. Google and Bing over… Read More »

Google Search

How Google is Changing with Changes in Search

Once upon a time, search was so predictable. People were at home or work at their desktop computer and would enter a search at Answers would come ranked and users decided what to do from there. Now, search comes from everywhere, least of which seems to be the desktop. Smart phones, wearables, smart objects… Read More »

Improving Your Local Ranking on Google

When people search for things such as Italian restaurants or hardware stores, Google assumes they are seeking local options so it returns local results. For instance, if you search for Italian restaurant and you’re in Omaha, a famous New York City trattoria won’t show up. What comes up, complete with star ratings, addresses, and hours,… Read More »

It’s Not Hal, But RankBrain Learns for Google

Artificial intelligence is big these days, with the debate centering on the ethics of a computer brain some day rivaling its human counterpart. Of course, this is nothing new. Hal, the famous computer from 2001: A Space Odyssey, released way back in 1968, seemed way too smart for his britches, er, circuits back almost 60… Read More »

Have a Mobile Website or Lose Rankings, Says Google

Have you ever abandoned a website on your phone because it’s just not mobile-friendly? Google is about to do the same thing. Recently, via the Webmaster Central blog, Google announced its intentions regarding mobile-friendly adoption, and its impact on organic search results. “Starting April 21, we will be expanding our use of mobile-friendliness as a… Read More »

Why Your Practice Needs Blog Writing

Since the late 1990s, blogs (originally known as “weblogs”) have seen a significant growth in popularity. Today, the practice of blogging is widely in use, from microblogging websites such as Twitter, to blogs created solely for either personal and professional purposes. Doctors and medical practices of all sizes may also benefit from having a professional… Read More »

Important Online Marketing Terms

For many medical professionals, marketing jargon is as confusing as medical jargon is to marketers! During a consultation with a marketing company, representatives may talk you in circles about link building, Google Analytics, SEO, SEM, SMM, CTR, CMS, PPC, the acronyms seem endless. But what do they all mean? To follow is a brief explanation… Read More »

How Can You Improve Your Medical Blog?

Within the past 10 years, the popularity of blogging has exploded, with millions of online users now posting their daily thoughts in their personal blogs. Medical practices of today also benefit from blogging, as blogs enable them to connect with patients on a more personalized level. Additionally, blogs have search engine optimization (SEO) benefits, which… Read More »

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