Category Archives: Google

Google

What are Ranking Factors?

Despite touching virtually every area of modern life, the original (and still core) mission of Google Search is somewhat of a mystery. Much of this is because of the secrecy that surrounds the famed Google algorithm. How it works no one really knows, although Google does give hints about what it finds important. Still, no… Read More »


Portal Listings PARK CITY, UT

Google Maps Now Includes Q & A

Finding businesses through Google Maps isn’t enough for the search behemoth. To expand the functionality of Maps, Google recently added another feature — a question and answer section. This new feature allows customers to ask business questions and the business owner (and soon the public) can provide answers. Currently, this feature is only available on… Read More »


Search Engine Optimization (SEO) Park City, UT

How to Improve Your Local Ranking

It may seem obvious, but a local result is what comes up for a person searching for a business or place near their current location. They come up in Maps and in general Google searches. And what good is a search result for a “dog walker” in Orlando when you live in Wichita? So, when… Read More »


Online Marketing Tips: What’s SEO, SEM and SMM?

One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM, and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine rankings, or start… Read More »



google my business

Put Your Best Photo Forward in Local Search

Photos are engaging. Whether they beef up engagement with a Facebook post, boost click-through rates in an ad, or grab the attention of a potential patient, everyone likes photos. Even search engines are coming around. Although Google and Bing generally return text-based results, that practice is changing as the search engine monsters have decided to… Read More »


More Changes for Google Local Ads

Google is always changing its search and related advertising functions. Most of the time users don’t even notice the changes. For instance, most of you probably didn’t notice when Google lessened the prominence of organic search results and started throwing paid search results above them. And you probably didn’t notice that instead of seven results… Read More »


grammar

Does Grammar Matter to Google and Bing?

With the need for content in today’s online world, there can be a desire to get any content from any source, just to have it. After all, the more content you have with references and actual accurate language that relates to your practice’s specialties, the higher you’ll rank in organic search. Google and Bing over… Read More »


Google Search

How Google is Changing with Changes in Search

Once upon a time, search was so predictable. People were at home or work at their desktop computer and would enter a search at Google.com. Answers would come ranked and users decided what to do from there. Now, search comes from everywhere, least of which seems to be the desktop. Smart phones, wearables, smart objects… Read More »


Improving Your Local Ranking on Google

When people search for things such as Italian restaurants or hardware stores, Google assumes they are seeking local options so it returns local results. For instance, if you search for Italian restaurant and you’re in Omaha, a famous New York City trattoria won’t show up. What comes up, complete with star ratings, addresses, and hours,… Read More »


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