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Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

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Google My Business Removes Features (Temporarily) in Light of COVID-19

By Advice Media / March 24, 2020 / Comments Off on Google My Business Removes Features (Temporarily) in Light of COVID-19

On 3/20/2020, Google My Business (GMB) placed some restrictions on its system and will not be publishing reviews, review replies, or new Q&A responses at this time. Existing content will remain. Reviews   Any newly submitted reviews and Q&A’s will be added in the future. Yelp followed Google’s lead yesterday (3/23/2020), by limiting any negative […]

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Ways To Improve Your Local Ranking on Google

By Advice Media / January 30, 2020 / Comments Off on Ways To Improve Your Local Ranking on Google

Search these days is, first and foremost, local. Google looks at your location and returns results that are in the vicinity. The algorithm assumes if you’re searching for “Dental Implants” that you’re not out to expand your knowledge of dental procedures, but looking to find a way to replace that missing tooth with a dentist […]

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Performance Tracking Park City, UT

Making Sense of Some Google Local Search Symbols

By Advice Media / May 30, 2019 / Comments Off on Making Sense of Some Google Local Search Symbols

When you’re searching for something that Google assumes is of local interest versus general information, it returns local results. When you type in “Dental Implants,” for instance, you’ll see what is called the Map Pack of local dentists near you offering to replace a tooth with a dental implant. It’s assumed you want options for […]

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Search engine optimization Park City, UT

Google and Broad Core Updates

By Advice Media / May 15, 2019 / Comments Off on Google and Broad Core Updates

Google is always updating its famed search algorithm. Occasionally, the company makes what it calls a “broad core” algorithm update. The latest of these came on March 12 of this year, and Google actually confirmed the update, which the company doesn’t always do. Google Search Liaison Danny Sullivan wrote, “This week, we released a broad […]

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Want to Know What Everyone Else is Searching For?

By Advice Media / April 15, 2019 / Comments Off on Want to Know What Everyone Else is Searching For?

Humans are, by nature, curious. Maybe that explains why Google has come to rule the world in some ways. There are only a handful of companies in history that have actually become a verb, but Google is one. Having a dispute with a friend about which is bigger a kangaroo or a wallaby? “Google it.” […]

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Search Engine Optimization (SEO) Park City, UT

Tips for Better Google Searches

By Advice Media / December 15, 2017 / Comments Off on Tips for Better Google Searches

If you’re checking out our blog, you surely already know that Advice Media is all about building beautiful, engaging websites and then optimizing search so that those websites can rise to the top when patients and potential patients receive their search results. But we’re not all business all the time. We use Google to search […]

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Top 10 SEO Mistakes for Doctors & Medical Practices

By matt.karban / August 30, 2016 / Comments Off on Top 10 SEO Mistakes for Doctors & Medical Practices

SEO can be a powerful tool for increasing brand awareness and attracting new patients. But remember: with great power comes great responsibility. If you don’t utilize SEO effectively, it can actually end up hurting your website and medical practice. Below, I cover some of the more common medical SEO mistakes. Disclaimer: This article is meant […]

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This is Why Patients Want Doctors to Have a Website

By matt.karban / July 27, 2015 / Comments Off on This is Why Patients Want Doctors to Have a Website

This is why patients want doctors to have a website… Prolific advancements in technology make it easier for patients to learn about their doctors before setting foot inside the clinic. For physicians, this means it’s imperative to have a website available for your patients. For starters, having a website has inherent benefits and is your […]

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5 Things To Know About Brand Visibility

By matt.karban / July 22, 2015 / Comments Off on 5 Things To Know About Brand Visibility

Having brand visibility lets patients know that your facility exists and can help to serve their needs. By actively marketing your medical practice’s brand you will draw more patients into your practice. In order to increase your brand visibility, you need to raise awareness about you, the services you offer and information about your medical practice. Making your […]

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