Category Archives: Facebook

Social Media marketing Park City, UT

Facebook Tries to Reduce Clickbait Headlines

We’ve all fallen for them — leading headlines that pique your curiosity and get you to click on a link that turns out to be nothing like what the headline alluded to. Clickbait. This summer, Facebook has been trying to figure out how to separate clickbait headlines from real headlines and to limit the former.… Read More »




Online Marketing Tips: What’s SEO, SEM and SMM?

One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM, and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine rankings, or start… Read More »


Using Facebook to Build Patient Loyalty

“You need to build your brand.” “Creating brand loyalty is paramount.” As a practice, you may not think of yourself as a brand, per se. And all the constant yammering from “experts” about brand building can be overwrought. But the truth is your practice is a brand of sorts. You may be the brand that… Read More »


Beacons and Place Tips Can Be Great Tools

When a customer is in your practice waiting for their appointment or otherwise with a few minutes to kill, wouldn’t it be great to be able to welcome them, tell them about a special or new procedure, and maybe even show them pictures or reviews from their friends about your practice? And what if you… Read More »




Why You Should Be Using Facebook Ads

According to a report recently released by Strategy Analytics, Facebook ads accounted for 75% of all social ad spending in 2014, bringing in $11.4 billion over the course of the year. With more than 1.4 billion monthly active users, it’s no secret that Facebook should be a part of your marketing plan. If you aren’t… Read More »


Tips for Creating Relevant Facebook Ads

Facebook has recently begun rolling out a new feature to help you make the most out of your Facebook ads. Starting this week, they began showing a “relevance score” to marketers, a calculation based on both the positive and negative feedback they believe an ad will receive from its targeted audience. These scores range from… Read More »


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