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Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

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How To: Facebook & Instagram Live Video (May 2019)

By Advice Media / March 25, 2020 / Comments Off on How To: Facebook & Instagram Live Video (May 2019)

Facebook is in constant flux. The product and features therein are always evolving, and so must the ways in which marketers and advertisers utilize the platform for business. In the face of declining organic reach and increased paid ads competition, how can marketers effectively get their message across? What strategies are the most effective in […]

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How to Respond to Negative Reviews Without Breaking HIPAA Rules

By Advice Media / March 25, 2020 / Comments Off on How to Respond to Negative Reviews Without Breaking HIPAA Rules

Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and […]

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How Do I Tell the Difference Between a Facebook Business Page vs. Personal Page?

By Advice Media / March 25, 2020 / Comments Off on How Do I Tell the Difference Between a Facebook Business Page vs. Personal Page?

A question we frequently hear from our clients is: What exactly is the difference between a Facebook Business page and a Personal page? Although the answer may seem simple, the difference between the two is critical for managing and optimizing your practice’s social media presence. Simply put, a Facebook Business page represents a business or […]

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Case Study: Using Facebook Ads to Drive Leads for a New Plastic Surgery Practice

By Advice Media / March 25, 2020 / Comments Off on Case Study: Using Facebook Ads to Drive Leads for a New Plastic Surgery Practice

Generating leads for any practice can be difficult at times, but when the practice and overall online presence are brand new it can prove to be even more challenging. Page 1, a new member of the Advice Media family, encountered this exact issue after a new plastic surgery practice in Tulsa, Oklahoma, came onboard as […]

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Facebook Ad vs. Boosted Post

By Advice Media / March 25, 2020 / Comments Off on Facebook Ad vs. Boosted Post

As many of you know, a Facebook ad is an advertisement displayed on Facebook that includes various targeting and placement options. Facebook ads typically function as long-term campaigns that help reach specific long-term marketing goals, such as creating brand awareness, generating traffic to a webpage, or obtaining new leads. Facebook ads can be created using […]

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Join the Facebook Group

By Advice Media / March 25, 2020 / Comments Off on Join the Facebook Group

Groups: The Next Big Thing Facebook is a constantly evolving platform, with new features rolling out on a regular basis. More emphasis continues to be placed on Groups as Facebook begins to shift its focus to creating a communal experience for users. Now Group members can consist of both personal profiles of users and business […]

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Social Media Services Park City, UT

Changes for Your Facebook Practice Page

By Advice Media / October 15, 2018 / Comments Off on Changes for Your Facebook Practice Page

It seems Facebook is always changing. Considering all of the bad press the social media behemoth has received for fake accounts, false information, and possibly helping to inadvertently sway elections, change would be good. But they’re also continually changing the Facebook Business pages, which means your practice page is also evolving. Here’s a rundown of […]

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Social Media Services Park City, UT

Facebook for Business Pages About to Change Big Time

By Advice Media / September 30, 2018 / Comments Off on Facebook for Business Pages About to Change Big Time

There are 80 million Facebook Business pages out there. Each week two out of three people using Facebook visit a local business page or an event page. And all of those businesses, you included, need to pay attention to a series of big changes the social media monster has in store for these pages. Some […]

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Facebook Tries to Reduce Clickbait Headlines

By Advice Media / August 15, 2017 / Comments Off on Facebook Tries to Reduce Clickbait Headlines

We’ve all fallen for them — leading headlines that pique your curiosity and get you to click on a link that turns out to be nothing like what the headline alluded to. Clickbait. This summer, Facebook has been trying to figure out how to separate clickbait headlines from real headlines and to limit the former. […]

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Making the Most of Your Practice’s Facebook Page

By Advice Media / May 15, 2017 / Comments Off on Making the Most of Your Practice’s Facebook Page

By now you’ve heard our views on the need for your practice to have its own Facebook page. It’s a great way to really engage with your patients (and potential patients) outside of your office, plus it’s free. Of course, the time spent making posts on your page isn’t free, but it’s oh so worth […]

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