Our Blog
Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.
As many of you know, a Facebook ad is an advertisement displayed on Facebook that includes various targeting and placement options. Facebook ads typically function as long-term campaigns that help reach specific long-term marketing goals, such as creating brand awareness, generating traffic to a webpage, or obtaining new leads. Facebook ads can be created using […]
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Groups: The Next Big Thing Facebook is a constantly evolving platform, with new features rolling out on a regular basis. More emphasis continues to be placed on Groups as Facebook begins to shift its focus to creating a communal experience for users. Now Group members can consist of both personal profiles of users and business […]
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It seems Facebook is always changing. Considering all of the bad press the social media behemoth has received for fake accounts, false information, and possibly helping to inadvertently sway elections, change would be good. But they’re also continually changing the Facebook Business pages, which means your practice page is also evolving. Here’s a rundown of […]
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There are 80 million Facebook Business pages out there. Each week two out of three people using Facebook visit a local business page or an event page. And all of those businesses, you included, need to pay attention to a series of big changes the social media monster has in store for these pages. Some […]
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We’ve all fallen for them — leading headlines that pique your curiosity and get you to click on a link that turns out to be nothing like what the headline alluded to. Clickbait. This summer, Facebook has been trying to figure out how to separate clickbait headlines from real headlines and to limit the former. […]
Read MoreBy now you’ve heard our views on the need for your practice to have its own Facebook page. It’s a great way to really engage with your patients (and potential patients) outside of your office, plus it’s free. Of course, the time spent making posts on your page isn’t free, but it’s oh so worth […]
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