OK. You purchased a new wedge for your golf game online. Now you receive an email from the company every single day. You question the logic of such frequency — how can anyone need that much new golf equipment? It feels like a nuisance, although you don’t go on to unsubscribe from the company’s email. …
Email Marketing Returns Many Happy Returns…on Investment Read More
It’s spring of 2020, and currently, the world is on pause. COVID-19 has required people to stay home, socially isolating themselves from the unknown. People are talking on the phone more than ever Both Verizon and AT&T have seen a 34% increase in phone calls prior to the pandemic and Zoom calls increased 1900% from …
We’re probably not the first ones to tell you that women make many of their families’ healthcare decisions. Perhaps even the bulk of your customers are women. You’ll be happy to learn that women also respond particularly well to online marketing, specifically email marketing. Women are more likely to fully engage with your emails. They …
How many email lists are you subscribed to? Probably more than just a few! And what made you choose to join a mailing list in the first place? What keeps you signed up? Maintaining a robust email list is an invaluable online marketing tool. Thinking about your own experience as an email subscriber can help …
Do you or your staff write emails on a daily basis? Perhaps you’re interacting with vendors, colleagues, or even patients. No matter the content, you want your reader to fully engage with your message. Whether you’re solely passing along information or eliciting some sort of response, your emails need to be effective. We’ve already given …
So you’ve written an awesome email… you’re offering a new service that will solve all of your patients’ problems, you’ve planned an open house to showcase the procedure, and your invitation email provides your customers with all of the details. Now how do you pack the same impact into a subject line to ensure your …
Today, most of the emphasis in online marketing is placed on social media, effective SEO and mobile device optimization. Because of all that, e-mail marketing often becomes lost in the shuffle! However, the practice of e-mail marketing is still alive and kicking, and may serve your medical practice well in terms of reaching patients. So, …
With all the emphasis placed on using SEO, social media, and mobile marketing, e-mail marketing now seems like a lost art. However, the practice is still alive and well, and e-mail marketing can be especially beneficial for small medical practices. So, what are some reasons to consider implementing e-mail marketing into your marketing plan? It’s …
Despite what you may have heard, email marketing is not dead! In fact, it continues to be one of the most effective ways to reach patients, especially when paired with social networking. According to Constant Contact, in 2011, roughly 200 billion permission-based emails were sent out in the U.S. alone, and 81% of marketers used …
Recent reports by eMarketer suggest that while email open rates—specifically on mobile devices— are on the rise, email click-through-rates are slipping. Email still remains one of the best ways to reach consumers. The challenges is making sure all viewers—including those on the mobile web—are presented with powerful messages that will result in conversions. Solution: Optimize …
Email Marketing: Click-Through-Rates Slip as Mobile Opens Rise Read More