Category Archives: Email Marketing

Digital Marketing Park City, UT

Is Your Email Working as Hard as It Can?

Digital marketing people have been writing the obituary for email marketing just about from its first day. But decades later, email marketing is still going strong, and it may be getting even stronger. It’s thought that the perseverance/success of email marketing is, in part, due to anti-spam legislation. This has given email credibility with consumers,… Read More »



E-mail Marketing: How It Can Still Benefit You

Today, most of the emphasis in online marketing is placed on social media, effective SEO and mobile device optimization. Because of all that, e-mail marketing often becomes lost in the shuffle! However, the practice of e-mail marketing is still alive and kicking, and may serve your medical practice well in terms of reaching patients. So,… Read More »




Millennials and Healthcare: How to Reach Them

Twenty-something year old adults (“millennials”) can be a tough crowd to reach. They were raised with the Internet, and are now totally dependent on technology for their daily needs, including finding a doctor for themselves or their family. Unlike previous generations, who relied on either a phone book or word-of-mouth to find a doctor, millennial… Read More »


What You Need To Market Your Medical Practice in 2014

The beginning of a new year brings renewed opportunity for doctors to connect with patients. Since different marketing strategies work for different doctors, there is really no “right” or “wrong” way of reaching patients. However, in 2014, there are certain elements that are necessary for successfully marketing a medical practice. Let’s take a closer look at… Read More »


The Benefits of the Press Release

Today, most medical practices focus their energies on building followings through social media channels, such as Facebook or Twitter. While the press release has long been considered one of the most powerful marketing tools, it is now often forgotten due to all the focus on social media and online channels. However, the press release is… Read More »


How to Reach Your Existing Patients

While it is always important to bring in new business to your practice, it is also important not to forget the patients you already have. After all, these patients already know who you are and what your practice has to offer. Plus, existing patients will likely tell others about the experience they had, which will… Read More »


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