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Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

How Online Reviews Affect Consumers' Choices

By Advice Media / June 19, 2014 / Comments Off on How Online Reviews Affect Consumers' Choices

According to an article by Search Engine Land, this year’s Local Consumer Review Survey shows an increase in consumer trust and consumption of online reviews. According to the survey: 52% of consumers are more likely to use a local business if they have positive reviews 72% of consumers trust online reviews as much as personal […]

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How Online Reviews Affect Consumers’ Choices

By Advice Media / June 19, 2014 / Comments Off on How Online Reviews Affect Consumers’ Choices

According to an article by Search Engine Land, this year’s Local Consumer Review Survey shows an increase in consumer trust and consumption of online reviews. According to the survey: 52% of consumers are more likely to use a local business if they have positive reviews 72% of consumers trust online reviews as much as personal […]

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How to Properly Handle Negative Online Reviews

By Advice Media / May 30, 2014 / 1 Comment

For the medical industry in particular, online patient reviews of your practice are an essential part of establishing brand awareness, reputation and your SEO ranking strategy. By encouraging your patients to write unbiased reviews about their experiences at your practice, you’re accomplishing a number of different things to further your business. But what if a […]

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Patient Reviews Are Essential to SEO: Learn How to Boost Yours!

By Advice Media / May 12, 2014 / Comments Off on Patient Reviews Are Essential to SEO: Learn How to Boost Yours!

When it comes to gaining a competitive edge on the Internet, local listing websites are the best place to start – especially Google+ Local. One of the major benefits of these types of sites is that past clients can post reviews on the very same page as your business listing. These can help you win […]

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Using Social Media to Gather Patient Feedback

By Advice Media / April 24, 2014 / Comments Off on Using Social Media to Gather Patient Feedback

Social media has offered an outlet for patients and consumers who want to provide feedback to a professional service. Unfortunately, it’s often only those individuals with the most negative feedback to share that go out of their way to do so. Those satisfied or mildly displeased with their experiences may not feel invested enough to […]

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Millennials and Healthcare: How to Reach Them

By Advice Media / March 17, 2014 / Comments Off on Millennials and Healthcare: How to Reach Them

Twenty-something year old adults (“millennials”) can be a tough crowd to reach. They were raised with the Internet, and are now totally dependent on technology for their daily needs, including finding a doctor for themselves or their family. Unlike previous generations, who relied on either a phone book or word-of-mouth to find a doctor, millennial […]

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List It: Manage Your Local Business Presence

By Advice Media / March 14, 2014 / Comments Off on List It: Manage Your Local Business Presence

If you’ve ever done a Google search for a business in your area, you’ve likely noticed that search results show both the local map on the right side, and local listings, such as Google Places. These local listings are now considered an important marketing tool for a medical practice of any kind. Like a medical […]

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Are You Using Social Media Correctly?

By Advice Media / March 6, 2014 / Comments Off on Are You Using Social Media Correctly?

Our Advice Media blog covers many aspects of how you can use social media to improve your online presence and boost your business, but in this post, I’d like to discuss ways that you may be using social media incorrectly – without even knowing it. Digital marketing expert Eric Siu (@ericosiu) recently listed the top […]

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Preserve Your Positive Online Presence: Handling Customer Complaints

By Advice Media / February 11, 2014 / Comments Off on Preserve Your Positive Online Presence: Handling Customer Complaints

As your online presence grows, it will invite more visitor interaction to your social media accounts. These visitors consist of both current clients and prospective customers. You’ll also receive site visitors who are gathering information, such as readers of your medical blog who are particularly interested in an area that you specialize in. There is […]

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Highlighting Customer Interaction on Your Company’s Facebook Page

By Advice Media / January 8, 2014 / Comments Off on Highlighting Customer Interaction on Your Company’s Facebook Page

When you get a positive comment, review or thank you note from a customer on Facebook, you want to emphasize it! Here’s a simple how-to guide for how to share their positive words with the rest of the followers and fans of your business’ professional Facebook page. You may have noticed that your company’s Facebook […]

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