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Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

Reviews and Trust

By Advice Media / April 30, 2020 / Comments Off on Reviews and Trust

In past blogs we’ve talked about reviews and your practice. We’ve talked about how potential patients use reviews to find practices for treatments and procedures they seek to have done. We’ve discussed how you need to respond to all reviews, but particularly the negative ones. About those reviews, a new study shows that Americans say […]

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Growing & Marketing Your Mental Health Practice

By Advice Media / April 23, 2020 / Comments Off on Growing & Marketing Your Mental Health Practice

It’s spring of 2020, and currently, the world is on pause. COVID-19 has required people to stay home, socially isolating themselves from the unknown. People are talking on the phone more than ever Both Verizon and AT&T have seen a 34% increase in phone calls prior to the pandemic and Zoom calls increased 1900% from […]

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How to Respond to Negative Reviews Without Breaking HIPAA Rules

By Advice Media / March 25, 2020 / Comments Off on How to Respond to Negative Reviews Without Breaking HIPAA Rules

Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and […]

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Google Review Policies: What’s Not Allowed

By Advice Media / March 25, 2020 / Comments Off on Google Review Policies: What’s Not Allowed

It’s no secret how important reviews can be for your business, especially when it comes to Google Reviews. It’s a major element of any successful marketing campaign that you simply can’t ignore. According to Search Engine Land, 88% of customers trust online reviews just as much as a personal recommendation, and 74% of consumers say […]

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Get Started on Your 2020 Marketing Strategy

By Advice Media / March 25, 2020 / Comments Off on Get Started on Your 2020 Marketing Strategy

In the world of digital marketing, strategies that were once on the horizon have now arrived with a bang. Blink, and you will miss the opportunity to jump ahead of the competition. Planning proactively ahead for the coming year is not only practical, but can help you save in the long run. So what new […]

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Trust and Reviews

By Advice Media / February 14, 2020 / Comments Off on Trust and Reviews

It seems everything is open to questions about its veracity these days. Facebook is renowned for spreading false news stories through its sea of groups. Video editing can make a person say something they never actually said. Pundits on TV and radio openly make up their supposed facts to make their case. And online reviews […]

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Turn That Frown Upside Down

By Advice Media / September 11, 2019 / Comments Off on Turn That Frown Upside Down

Who knows where the adage “Turn that frown upside down” came from, but in today’s digital world you could think of it as replacing a frowning emoji with a smiling one. When it comes to online reviews, doing so can make a huge difference in your practice’s reputation. We’re all a little sensitive when it […]

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Top 4 Review Sites Every Doctor Should Be On

By matt.karban / November 28, 2017 / Comments Off on Top 4 Review Sites Every Doctor Should Be On

Many patients use online review sites to find a new doctor, validate their choice of physician, or evaluate a doctor they’re already seeing. If you’re looking to acquire new patients, having a stellar online reputation is crucial. Having no reviews or negative reviews can deter potential patients, while great review profiles can be used as […]

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Ratings and Reviews Drive Customers

By brandon.shaw / November 15, 2017 / Comments Off on Ratings and Reviews Drive Customers

These days everyone’s a reviewer. Go to a movie — write a review as if you’re Roger Ebert. Buy a new vacuum cleaner on Amazon — write a review as if you’re a writer with Consumer Reports. Eat at the new local Italian place — write a review like a New York Times food critic. […]

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Don’t Yelp When it Comes to Yelp

By Advice Media / April 15, 2017 / Comments Off on Don’t Yelp When it Comes to Yelp

Some people love Yelp. Others not so much. But this business rating/review site isn’t going anywhere, so it pays to know some of its ins and outs. As with other review sites such as RealSelf and Healthgrades, practices need to pay attention to what’s going on with their Yelp page, keeping photos and all practice […]

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