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Website development and digital marketing best practices change practically on a daily basis. While implementing the most current maintenance methods, our world-class teams are on a constant lookout for industry news and developments. As soon as we have found new information for our clients, we publish a comprehensive summary on our Blog.

Tips for Avoiding HIPAA Violations on Social Media

By Advice Media / September 3, 2014 / Comments Off on Tips for Avoiding HIPAA Violations on Social Media

Social media certainly has its advantages for medical practices when it comes to branding and marketing yourself to new patients. However, social media has placed many medical professionals in the crossfire of HIPAA violations. With little guidance, it’s easy for medical professionals to make small mistakes with big consequences over the internet. The U.S. Department […]

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Social Media “Don’ts” That Are Hurting Your Social Media Presence

By Advice Media / August 14, 2014 / Comments Off on Social Media “Don’ts” That Are Hurting Your Social Media Presence

We’ve already covered the “do’s” you should employ when it comes to promoting your medical practice on social media. Here are a few “don’ts” to keep in mind when managing your social media presence. Don’t “like” your own posts. This may be a given, but its a silly mistake that can give off the wrong […]

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How to Get More Followers on Twitter

By Advice Media / August 6, 2014 / Comments Off on How to Get More Followers on Twitter

When it comes to social media marketing, Twitter might be the most important platform for businesses. The goal of Twitter is to establish and engage in meaningful interactions with existing and potential clients. However, there are some tricks to getting more followers on Twitter that may not be so obvious. To follow are a few […]

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Social Media Guidelines for Your Medical Practice

By Advice Media / June 19, 2014 / Comments Off on Social Media Guidelines for Your Medical Practice

As a member of the medical community looking to establish a search engine optimization (SEO) presence, it is possible to make social media mistakes. You may not be sure about the right way to update and run your social media accounts, or how to properly communicate with patients online. To offer physicians some guidance in […]

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How Online Reviews Affect Consumers' Choices

By Advice Media / June 19, 2014 / Comments Off on How Online Reviews Affect Consumers' Choices

According to an article by Search Engine Land, this year’s Local Consumer Review Survey shows an increase in consumer trust and consumption of online reviews. According to the survey: 52% of consumers are more likely to use a local business if they have positive reviews 72% of consumers trust online reviews as much as personal […]

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How Online Reviews Affect Consumers’ Choices

By Advice Media / June 19, 2014 / Comments Off on How Online Reviews Affect Consumers’ Choices

According to an article by Search Engine Land, this year’s Local Consumer Review Survey shows an increase in consumer trust and consumption of online reviews. According to the survey: 52% of consumers are more likely to use a local business if they have positive reviews 72% of consumers trust online reviews as much as personal […]

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How to Properly Handle Negative Online Reviews

By Advice Media / May 30, 2014 / 1 Comment

For the medical industry in particular, online patient reviews of your practice are an essential part of establishing brand awareness, reputation and your SEO ranking strategy. By encouraging your patients to write unbiased reviews about their experiences at your practice, you’re accomplishing a number of different things to further your business. But what if a […]

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Social Media Marketing Lessons from Dr. Seuss

By Advice Media / May 22, 2014 / Comments Off on Social Media Marketing Lessons from Dr. Seuss

Dr. Seuss’ books aren’t just for kids — his writing contains themes that can be applied to your practice’s social media accounts. Read on to find out what you can learn from children’s favorite doctor… ExploreB2B compiled several Dr. Seuss quotes and looked into how they can be used to boost a company’s social media […]

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Patient Reviews Are Essential to SEO: Learn How to Boost Yours!

By Advice Media / May 12, 2014 / Comments Off on Patient Reviews Are Essential to SEO: Learn How to Boost Yours!

When it comes to gaining a competitive edge on the Internet, local listing websites are the best place to start – especially Google+ Local. One of the major benefits of these types of sites is that past clients can post reviews on the very same page as your business listing. These can help you win […]

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Using Social Media to Gather Patient Feedback

By Advice Media / April 24, 2014 / Comments Off on Using Social Media to Gather Patient Feedback

Social media has offered an outlet for patients and consumers who want to provide feedback to a professional service. Unfortunately, it’s often only those individuals with the most negative feedback to share that go out of their way to do so. Those satisfied or mildly displeased with their experiences may not feel invested enough to […]

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