Category Archives: Content Marketing

Content Generation Park City, UT

Why Blogs Matter

Whether you write the blogs on your practice website or whether you have our staff of professional writers write them, they aren’t something to take for granted. Sometimes clients think of blogs from their perspective (instead of from a patient’s perspective) and get tired of the content that they already know. They don’t see the… Read More »


Machine Learning Looks for Quality Content

  At Advice Media, we’ve been proponents of quality content from day one. Not only does quality content (particularly for medical practice websites) show expertise, it also aligns with the sophisticated/trustworthy image most practices need to attract new patients. Google is a believer in quality content, as well. In 2013 the company introduced a complete… Read More »


Content is King, but Bad Content is a Jester

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content… Read More »


Content is King, but Bad Content is a Jester

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content… Read More »


Why Good Content Will Help You Rank Higher

You’ve heard it once and you’re likely to hear it again for at least the next year: “Content is King.” And with Google rating content as their number one priority in regards to rankings, if you haven’t hopped on the content train, now is the time. From creating custom content for your website to having… Read More »


Why High Quality Content Is Crucial

Great online marketing content is like an ice cream sundae. You need the right balance of all the elements; just the right amount of ice cream, chocolate syrup, whip cream and a cherry on top. When you are customizing an online marketing strategy you need to make sure that you are not too heavy on… Read More »


How to Write so Web Users Read

Writing digital content for your medical practice website is not like writing for a scholarly medial journal. In fact, it’s quite the opposite. Digital content, whether it be for your medical practice blog, or for patient information has to be presented in a different style. Digital content has to be short, simple, concise, to the… Read More »



What Does Your Medical Practice Do To Improve Health Literacy?

The language used by healthcare professionals is often difficult for the average person to understand. According the National Center for Education Statistics (NCES), only ten percent of adults have the skills needed to use health care information provided at health care facilities, retail outlets and the media. This means that diagnoses and treatment instructions are not… Read More »



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