Blogging can be intimidating to beginners, but it doesn’t have to be. With a bit of practice and experimentation, many physicians find blog writing to be a refreshing creative outlet as well as a valuable tool to help connect with new and existing patients. Here is a guide to getting started:
Tips For New Bloggers
- Promote your services: A blog offers the opportunity to provide insight into the unique services you offer. Not only will relevant blogs help patients and readers to identify the services you provide, they will also help to establish credibility and make you stand out as an expert in your field. Be sure to keep blogs focused on an individual topic, and provide valuable insight. Avoid being overly promotional. A great blog teaches a reader something valuable, or encourages them to take a specific action (i.e. book a consultation for a procedure, try a new treatment).
- Add some personality: While it is important to remain professional and authoritative as a physician, a little personality can go a long way when it comes to blogging. Don’t be afraid to add in relevant personal anecdotes, photos or other elements that might help to illustrate or emphasize a topic. Keep readers and patients updated on any news or developments in your practice, including new staff members, awards, anniversaries or other milestones.
- Include multimedia: Bloggers have a variety of tools at their disposal to tell their story. Incorporate multimedia such as photos, video and slides alongside written content to switch thins up. Not only does this create a more dynamic website and an enhanced user experience, it also allows you to choose the medium that best conveys your specific message.
Need Help Writing Content for Your Medical Practice Website? Let Advice Media Help
Don’t have time to regularly update your blog? Advice Media offers several different plans geared towards creating a successful blog for your practice. Contact an Advice Media representative today to find out what we can do for you.