2014 - Page 3 of 18

What Does Your Medical Practice Do To Improve Health Literacy?

The language used by healthcare professionals is often difficult for the average person to understand. According the National Center for Education Statistics (NCES), only ten percent of adults have the skills needed to use health care information provided at health care facilities, retail outlets and the media. This means that diagnoses and treatment instructions are not […]

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Reasons to Invest in Medical Marketing

Medical Marketing

Doctors often rely on word-of-mouth, insurance and hospital affiliations for patient recommendations. However, the stakes are high among healthcare providers to acquire new patients. Private practices can benefit greatly from investing in a medical marketing campaign. Online marketing for medical practices can greatly increase the amount of new patients you’re treating each day. To follow

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Google News: Penguin 3.0 Still in Progress

Search Engine Optimization

Several weeks ago, Google rolled out an updated version of its Penguin algorithm, dubbed Penguin 3.0. As with previous iterations, this latest edition also aims to demote the rankings of websites with poor-quality backlinks. Unlike the Panda update, which tends to be regional, Penguin is a worldwide update and is still in progress nearly one

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Three Ways to Limit Duplicate Content on Your Website

Search Engine Optimization

Producing original, creative and informative content on a constant basis for a medical practice website can be a time-consuming task. Some website managers fall into habits where they recycle old content and re-purpose it to fulfill the need for a new blog post or page. This practice is referred to as “duplicate content,” and it

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MyAdvice Improves Graphics to Support Hi-Res Mobile Devices

News

This week MyAdvice released new graphics to support higher resolution mobile devices for mobile-friendly sites. In addition to the new graphics, our client’s sites have been re-coded and improved to display more correctly on smartphones and tablets. Having a mobile-friendly site is essential for effective online marketing and for reaching your target audience. To follow

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How to Generate Blog Topics for Your Medical Practice

Blogging

When it comes to blogging for your medical practice, generating relevant blog topics may prove difficult from time to time. It’s always important to write for your audience. Here are a few tips for generating blog topics. Keywords Use Google Adwords, or keyword generating websites to see what people are searching for online. Websites like

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SEO: Your Friend or Your Foe?

Search Engine Optimization

Part of the reason many people now view SEO as a foe, not a friend, are black hat search engine tactics. “Black Hat” SEO refers to websites that obtain higher visibility in search engine rankings practice through means which violate that search engine’s terms of use. Search engine giant Google has policies against directing users

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Year: 2014