When it comes to maintaining a professional account for your business, it’s important to know how to use a Twitter account to boost and support your company’s online presence, as well as how to avoid regretful Twitter pitfalls. For example, if your Twitter account is being handled by an employee who is unaware or untrained […]
Do Your Employees Know How to Run Your Business’ Twitter Account? Read More »
Establishing an effective Search Engine Optimization (SEO) strategy can be a confusing process. Simply put, search engine optimization is designed to improve a doctor’s chances of being found by patients through search engines like Google, Bing, and Yahoo. There is no “one-size-fits-all” strategy for SEO, and different practices will benefits from different methods of SEO.
Where Should You Be Focusing Your SEO? Read More »
Millions of people use Facebook each day, for personal and professional use. Businesses and medical practices can create social media advertising campaigns on the site that reach a particular demographic of consumers. Let’s take a closer look at some of the biggest reasons to consider using Facebook ads. Facebook ads are cost-effective. Facebook ads are
The Top Reasons to Use Facebook Ads Read More »
Along with regularly updating your social media accounts on “microblogging” sites such as Twitter, Facebook and Google+, your practice will benefit from having a regularly updated blog — preferably as its own specific section on your official website. A blog not only helps you spread the word about your practice, it also allows you to
The Power of Business Blogging Read More »
by Jennifer Deal MPPM & Charles Simpson, MBA Managing a cosmetic surgery practice can be an exciting but chaotic challenge. Each day, empowered patients present cosmetic surgery practices with a variety of challenges, expectations, and opportunities. Your patients (and your colleagues) push you to be the best. Yet if you were to take a step
The Foundation of a Multi-Million Dollar Practice? Patients(ce) Read More »
Tumblr is a microblogging and social media platform, which allows its users to post photos and other content. Users can edit the theme of their blogs with HTML. Not only does the website welcome millions of visitors each day, but the site has been used by major companies to produce advertising campaigns. So, can your
Why Consider Tumblr for Your Medical Practice Read More »
As your online presence grows, it will invite more visitor interaction to your social media accounts. These visitors consist of both current clients and prospective customers. You’ll also receive site visitors who are gathering information, such as readers of your medical blog who are particularly interested in an area that you specialize in. There is
Preserve Your Positive Online Presence: Handling Customer Complaints Read More »
It seems recently that a number of our doctors and practice administrators want to know “the secret” of how to be a good tweeter, twit, twitterer or twister (these are some of my favorite terms used when they mean Twitter-user.) Like all things social media-related being consistent, original and interesting are the big secret—which really
Be a Better Twitter User Read More »
Most brands and practices now have social media accounts on Facebook, Twitter and Google+. Unfortunately, once they are set up, many of these accounts are neglected and rarely updated, which can reflect poorly on the business when potential customers search for it online. To build a following and fan base on social media accounts, it’s
Using Social Media to Boost Your Brand Read More »
Each day, millions log on to Twitter to share personal information and news, or simply to write about things that interest them. However, sending out a tweet that reads negatively about someone else can also end up damaging your personal or professional reputation. Recently, actress and singer Courtney Love made national headlines when she won
Managing Your Twitter Reputation Read More »
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