According to an article by Search Engine Land, this year’s Local Consumer Review Survey shows an increase in consumer trust and consumption of online reviews. According to the survey: 52% of consumers are more likely to use a local business if they have positive reviews 72% of consumers trust online reviews as much as personal […]
Studies Show Consumer Online Reviews DO Matter Read More »
MyAdvice is excited to be attending the 2012 ASPS annual meeting in New Orleans this year. We have a full staff on site to discuss the exciting developments in web technology, mobile technology and web visibility. Our booth is located inline with the main stage in aisle 1800, #1846. Visit www.plasticsurgerythemeeting.com for more information on the conference. Be sure
ASPS Annual Conference 2012 Read More »
Looking for timely social media posts and blog topics? Want to make sure your patients stay healthy and safe this Halloween! Visit our new Pinterest board with Halloween health tips and ideas! Feel free to repin, and use articles for social media inspiration! Visit our board on Pinterest and comment with your Halloween safety tips!
New Pinterest Board: Halloween Health & Safety Tips for Patients Read More »
A new Facebook Advertising feature now gives brands the ability to target Facebook ads to current or prospective customers based on email address, phone number, or Facebook user ID. The new feature, called “Custom Audiences,” is available through Power Editor and the Facebook advertising API. To use “Custom Audiences” you must first install Facebook Power
New Facebook Advertising Feature: “Custom Audiences” Read More »
For the medical industry in particular, patient reviews are an essential part of establishing brand awareness, reputation and the enhancement of your SEO ranking strategy. But, what happens when an unsatisfied patient posts negative feedback about your practice online? Here are some tips and tactics to avoid and conquer negative online patient reviews! Start by
5 Ways to Prevent & Manage Negative Online Patient Reviews Read More »
Return on investment (ROI) and conversion rates are important business metrics applied to marketing strategies to determine the effectiveness of certain activities. However, calculating ROI and conversion rate only shows half the picture. ROI and conversion rates don’t take branding and micro conversions into account. Micro conversions are the small steps people take along the purchasing
Understanding Economic Value Read More »
Despite what you may have heard, email marketing is not dead! In fact, it continues to be one of the most effective ways to reach patients, especially when paired with social networking. According to Constant Contact, in 2011, roughly 200 billion permission-based emails were sent out in the U.S. alone, and 81% of marketers used
Email Marketing is NOT Dead! Read More »
The following blog post was written by MyAdvice’s Director of Visibility Services, Elle Wheeler. Elle manages the visibility strategy for ImplantInfo, LipoSite and FaceForum, as well as all of the local and national clients we work with. Analyzing web metrics is key in understanding the impact of online visibly on your business. The most common
Web Analytics: Effective Reporting Read More »
Electronic medical records are fast replacing traditional paper records in medical practices and hospitals. Beginning January 1st, 2011, the United States Government (via the American Recovery and Reinvestment Act) began offering significant incentives to physicians and medical facilities making the switch from traditional paper records to more efficient EMR software. Physicians can be awarded up
Practice Management Column: Choosing Your Electronic Medical Record (EMR) Read More »
YouTube has its own internal search function that people use to find video content on the site. What plays into the YouTube’s search algorithm? It is basically three main components: content, views and engagement, and subscriptions. Like other search engines, YouTube’s search spider doesn’t play the actual video; therefore, your content is measured through your
YouTube’s Internal Search Algorithm Read More »
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