Blog Posting for Radiology Practices

How to improve user experience and your rankings in search engine results by maintaining a blog.

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Summary

Having an active blog on your radiology practice website can pay many dividends. 

These blogs can drive traffic and potential patients to your site, provide regular content to share on your social media pages, and email marketing and blogs are an important part of SEO. This is because search engines view blogs as new content, and new content is rewarded in organic search.

Blog Posting Basics

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Very Effective
  • Do It Yourself: Possible, But Very Time Consuming
  • Typical Cost: Free – $500/month

94% of people who share blog posts do so because they think it might be helpful to others.

Source: Shorr Solutions

Post Consistently

Consistent posting is a must. Each blog should also focus on a single radiology topic. It can be purely educational, or it can show how your practice fits in the injury/diagnosis/surgery process.

Radiology is somewhat of a mystery to the average patient, and this ongoing information helps establish your radiology practice as an authority on the imaging procedures you specialize in.

Blogs signal to Google you have fresh, relevant content. Consistent blogging also increases the footprint of your site, giving you a chance to gain visibility in a diverse variety of relevant searches.

DID YOU KNOW ... ?

Websites that also have a blog are shown to have 434% more indexed pages.

Source: OptinMonster

Writing a monthly blog post can be difficult — you’re a radiologist, not a writer — and it can be challenging to consistently keep producing - which is where Advice Media would be a great partner!

Advice Media understands that patients want to see up-to-date information regarding their chosen procedures, which indicates to them that your firm is cutting-edge, active, and aware of its patients’ needs. We are available to ensure you always have fresh and updated content on your website.  We want to make you look good!

Choose Topics That Patients Will Find Relevant

As a radiologist, your knowledge of radiology and all of the intricacies behind it makes you an authority in this subject. 

If you pepper your site with blog content that is relevant for people searching for a radiologist, you will naturally get hits and your organic rankings will improve.  The more organic traffic you are able to drive, the more Google will see you as an authority in radiology, which will then drive more qualified traffic to your site.  

It is crucial that each blog post is focused on a single topic that would have value to the reader. 

Some questions you should ask yourself when writing a blog post may include:

  • Who is my target audience?
  • What is my audience searching for?
  • Why should people care about this topic?
  • Does this help establish me as an expert on this topic?
  • Is it interesting?

Sharing your extensive knowledge in radiology grows your authority, drives more traffic to your site and helps potential patients understand your service offerings.

Always Include a Call to Action

It is awesome to have tons of great content.  However, if readers are coming to your site, reading your posts, and then not taking additional action, then it might all be for not.  You want to ensure you have strong calls to action within your posts, driving readers to the next step.  

For example, if you write a blog post about a new breakthrough in MRIs, it would benefit you to have the reader call your office, schedule an appointment, or request a consultation to learn more. If readers find your content interesting and helpful, they do not want to dig for how to get in touch - lay it out within the post and talk about next steps like they have already made an appointment.  The easier you make it to get in touch, the more likely a reader will reach out.

We understand that writing and maintaining a blog can be difficult — you’re a radiologist, not a writer. Many radiology practices farm out their blogging duties Advice Media. This ensures every one of their blog posts has fresh content and the writing quality is high. You can always add a blog of your own if a topic comes up you want to address.

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