Blog Posting for Orthopedic Practices
How to improve user experience and your rankings in search engine results by maintaining a blog.
The orthopedic realm has a lot of educational potential, and blogs on your website are a great place to do this.
Creating regular blog posts on your orthopedic practice website can pay many dividends. These blogs can drive traffic and potential patients to your site, provide regular content to share on your social media pages and email marketing, and blogs are an important part of SEO. This is because search engines view blogs as new content, and new content is rewarded in organic search.
Blog Posting Basics
Your Available Options At-a-Glance
- Generating New Patients: Very Effective
- Do It Yourself: Possible, But Very Time Consuming
- Typical Cost: Free – $500/month
Blogs are a vehicle to create new content for both existing patients and potential patients. Consistent posting is a must, usually one post each month.
Blogs signal to Google you have fresh, relevant content. Consistent blogging also increases the footprint of your site, giving you a chance to gain visibility in a diverse variety of relevant searches. Blogs act as an extension of your practice - you can explain diagnoses or treatments, address FAQs, and showcase your expertise.
Writing a monthly blog post can be difficult and time-consuming, which is where Advice Media would be a great partner!
Advice Media understands that patients want to see up-to-date information regarding their procedures. This signals to them that your firm is cutting-edge, active, and aware of its patients’ needs. We are available to ensure you always have fresh and updated content on your website.
Choose Topics That Patients Will Find Relevant
Each blog should also focus on a single orthopedic topic. It can be purely education, or it can combine how your practice addresses the condition/injury/problem. This ongoing information helps establish your orthopedic practice as an authority on the procedures you specialize in.
Whether you write the blog yourself or Advice Media’s content team does it for you, remember that each post should focus on a single condition that you deal with: “What are the possible complications of total joint replacement surgery?”
Some questions you should ask yourself when writing a blog post may include:
- Who is my target audience?
- What is my audience searching for?
- Why should people care about this topic?
- Does this help establish me as an expert on this topic?
- Is it interesting?
Sharing your extensive knowledge in orthopedics grows your authority, drives more traffic to your site and helps potential patients understand your service offerings. Advice Media’s content team can recommend topics or is happy to research and write on any of the topics you provide.
Always Include a Call to Action
Blogs are not just for reading - they really are a way for people to take action on your website. Adding calls to action to your blog posts generates intent. For example, if you write a blog post about one of your orthopedic procedures, the best next step would be for them to call your office in order to schedule a consultation. Ensuring you call that out in your blog post gently reaffirms to the reader what they should do next.
Generating blogs can be difficult for orthopedic practices. It can be time-consuming to always come up with new content to write about - which is where the Advice Media Power Suite comes in! At Advice Media, we have a stable of writers who create blogs for our clients. This ensures your blog will be constantly filled with fresh, interesting content.
We understand that writing and maintaining a blog can be difficult — you’re an orthopedic doctor, not a writer. Many orthopedics practices farm out their blogging duties to Advice Media. This ensures every one of their blog posts has fresh content and the writing quality is high. You can always add a blog of your own if a topic comes up you want to address.