Blog Posting for OBGYN Practices

How to improve user experience and your rankings in search engine results by maintaining a blog.

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Summary

Your OB-GYN practice website needs a blog. 

Regular blog posts can drive traffic and potential patients to your site, provide regular content to link to on your social media pages, and in your email messages and are important for SEO for your site. 

The bots that are continually crawling your site view blogs as new content and new content helps your site rank higher in organic search.  Blogging can drive new patients to your site, establish you as the expert in your field, encourage social media and email sharing, and help with your website’s SEO. 

Blog Posting Basics

Effort Meter

Your Available Options At-a-Glance

  • Generating New Patients: Very Effective
  • Do It Yourself: Possible, But Very Time Consuming
  • Typical Cost: Free – $500/month

94% of people who share blog posts do so because they think it might be helpful to others.

Source: Shorr Solutions

Post Consistently

For gynecology and obstetrics, blogs are great opportunities to educate your patients and potential patients. Posting needs to be consistent, usually one post each month. 

Blogs signal to Google you have fresh, relevant content. Consistent blogging also increases the footprint of your site, giving you a chance to gain visibility in a diverse variety of relevant searches. Blogs act as an extension of your practice - you can explain diagnoses or treatments, address FAQs, and showcase your expertise.

DID YOU KNOW ... ?

Websites that also have a blog are shown to have 434% more indexed pages.

Source: OptinMonster

Writing a monthly blog post can be difficult and it can be challenging to consistently keep producing - which is where Advice Media would be a great partner!

Advice Media understands that patients want to see up-to-date information regarding their chosen procedures, which indicates to them that your firm is cutting-edge, active, and aware of its patients’ needs. We are available to ensure you always have fresh and updated content on your website.  We want to make you look good!

Choose Topics That Patients Will Find Relevant

What should your blogs say? Each post should focus on a single topic that your OB-GYN practice handles.

These will help to position your team as the OB-GYN experts potential patients are looking for. For instance, a blog post could discuss the pros and cons of hormone replacement therapy.

Some questions you should ask yourself when writing a blog post may include:

  • Who is my target audience?
  • What is my audience searching for?
  • Why should people care about this topic?
  • Does this help establish me as an expert on this topic?
  • Is it interesting?

Sharing your extensive knowledge in obstetrics grows your authority, drives more traffic to your site and helps potential patients understand your service offerings.

Always Include a Call to Action

A good blog post doesn’t just drive people to your blog - it also drives them to take action.  The best way to get readers to take action is to add different calls to action throughout your posts.  

For example, if you write a blog post about a new test for gestational diabetes, the next step would be to have patients call your office, schedule an appointment, or request a consultation.  Your blog posts could make a big difference for your patient’s healthcare if it is written in a way that gets them to take action.  Ensuring that action is easily taken via your website is crucial in tying everything together.

As part of our blogging product, we will supplement your current blog content with additional well-researched blog posts.  Each month, we will present you with blog post ideas or you can provide them to us for us to research.  This will ensure your OBGYN blog always has fresh content and gives you the flexibility to add your own blogs at your own pace!

We understand that writing and maintaining a blog can be difficult — you’re an obstetrician, not a writer. Many OBGYN practices farm out their blogging duties Advice Media. This ensures every one of their blog posts has fresh content and the writing quality is high. You can always add a blog of your own if a topic comes up you want to address.

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