Blog Posting for Legal Practices
How to improve user experience and your rankings in search engine results by maintaining a blog.
Content creation creates a better user experience and improves your rankings in search engine results.
One of the most effective strategies for consistently releasing new content is by maintaining a blog. Blogging can drive new clients to your site, establish you as the expert in your legal field, encourage social media and email sharing, and help with your website’s SEO.
Blog Posting Basics
Your Available Options At-a-Glance
- Generating New Clients: Very Effective
- Do It Yourself: Possible, But Very Time Consuming
- Typical Cost: Free – $500/month
A strong signal of a healthy website is making sure your site is active and consistently being updated. Blogs signal to Google you have fresh, relevant content. Consistent blogging also increases the footprint of your site, giving you a chance to gain visibility in a diverse variety of relevant searches.
Choose Topics That Customers Will Find Relevant
It is crucial that each blog post is focused on a single topic that would have value to the reader. Some questions you should ask yourself when writing a blog post may include:
- Who is my target audience?
- What is my audience searching for?
- Why should people care about this topic?
- Does this help establish me as an expert on this topic?
- Is it interesting?
Being in the legal industry, you have a wealth of knowledge. Sharing that knowledge grows your authority in your field, drives more traffic to your site, and helps potential clients understand your service offerings.
Always Include a Call to Action
You don’t just want people visiting your blog - you want them to take action. The best way to do this is to add different calls to action within your blog posts. For example, if you write a blog post about one of your services, it would benefit you to have them call your office, schedule an appointment, or request an online consult. After they are engaged in the content you posted, they will be more inclined to take action if there is an easy way to act upon their interest.
We recommend every law firm has an active blog. It can be time-consuming to always come up with new content to write about - which is where Advice Media would be a great partner!
Advice Media understands that clients want to see up-to-date information regarding their chosen services, which indicates to them that your firm is cutting-edge, active, and engaged with its clients.